WestJet's Back - But What Do Wide Skies and a Crowded Market Mean for Sudbury Travellers?

WestJet's Back - But What Do Wide Skies and a Crowded Market Mean for Sudbury Travellers? WestJet's Back - But What Do Wide Skies and a Crowded Market Mean for Sudbury Travellers?

November 5, 20161 min read
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As of next year, there are now more choices for Sudburians winging it. Welcome Back to Sudbury, WestJet after a 15-year hiatus!


This is certainly good news for consumers or is it?


The skies over Sudbury are about to get crowded with Air Canada, Porter, Bear Skin and now WestJet.


WestJet is going to start with one flight in February and build to three flights in May.


But is there enough business to sustain the big three Canadian airlines?


How will intense competition benefit the flying consumer?


Sudbury to Toronto certainly opens an entire world of airline routes.


There are two types of flyers – those traveling on business and those traveling for vacation.


It’s the former group that airlines work so hard to impress with their on-time schedules at competitive rates. They hope to woo these on-the-road warriors to book their vacations with them.


The latter group, Vacation travelers are looking for trust – trust in their airline and trust in their vacationer supplier along with their product offerings to meet or exceed their expectations.


But will prices go up? Will they go down? Is three a crowd in a limited market like Sudbury?


Time will tell.


Brian Vendramin is an expert in the areas of retail business and marketing. His insight and perspective have made him a regular with local media. Brian is available to speak all week about this recent development in Sudbury's travel industry. Click on Brian's icon to arrange an interview.


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  • Brian P. Vendramin
    Brian P. Vendramin Professor and Program Coordinator, School of Business

    Brian is an expert in retail trends, branding, and mergers and acquisitions. He contributes to online, television, radio and radio reports.

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