Latest Spotlights
Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years
Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University's Hankamer School of Business, , is a ...
AI and Shopping
The internet has completely changed how we shop and now artificial intelligence (AI) is changing how we decide what to purchase. AI platforms have created ...
Holiday Season is Almost Here and Goizueta Business School has Holiday Experts Ready to Help
The holidays are the difference between operating in the red and operating in the black for many retail businesses. The Goizueta Business School has experts ...
The Role of Artificial Intelligence in Customer Experience
Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of ...
Is dark chocolate really the healthier choice? New study reveals concerns
For those who love chocolate, dark chocolate is often seen as the "better" or "healthier" option. But is it really? This past December, Consumer Reports ...
#Expert Insight: US Firms 20 Years Out of Date on Customer Diversity
Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last ...
Church Mutual® among best places to work for disability inclusion
MERRILL, Wis. - Church Mutual Insurance Company, S.I.1 is proud to be recognized among the Best Places to Work for Disability Inclusion, based on ...
Conscious Couture: Unraveling the Ethics Behind Fast Fashion's Costly Threads
Sheng Lu didn't have to do any research to see the impact of Shein, the China-based fast fashion behemoth. He simply looked around his classroom ...
Is Threads the new Twitter or will it unravel? Social media expert weighs in
Threads, a new social media platform from Mark Zuckerberg’s Meta company, launched this month as a direct challenge to Twitter. While Elon Musk’s ...
#Expert Insight: Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image —does the store have a reputation for having lower or higher ...