Latest Spotlights
Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years
Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University's Hankamer School of Business, , is a ...
MEDIA RELEASE: CAA Insurance Company Launches New Brand Identity and Marketing Campaign Focused on Making Things Better
CAA Insurance Company has launched a comprehensive, consumer-facing brand identity for the first time in its 49-year history. This brand identity includes a new tagline, ...
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live ...
Queen's Speech: Measures to tackle obesity and food advertising bans
Two University of Warwick experts comment on measures to tackle obesity and food advertising that have been announced in the Queen’s Speech at the ...
Airing commercials after political ads actually helps sell nonpolitical products
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ...
Explaining the Trump factor in the Louisiana governor's race
President Donald Trump has made no secret of his choice for the next governor of Louisiana – Republican businessman Eddie Rispone. But Brian Brox, an associate ...
Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says
Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to ...
Synergies between product placements and TV ads
As television watchers get inundated with commercials, the temptation to flip the channel grows. In the hopes of better connecting with consumers, advertisers are increasing ...