Latest Spotlights
Georgia Southern launches new merchandise line to benefit ‘Freedom’ and the Wildlife Center
“Freedom” merchandise is now available for purchase at Southern Exchange in Statesboro. Items will be available soon at the University Store on the University’s ...
Showcase Your Experts to Generate Media Attention and Grow Business
This blog was initially posted by our friend David Meerman Scott on his blog, read it here Some of your most important assets for securing ...
Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says
Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to ...
Oscar Nominations: "Positive Strides" and Missed Opportunities, Says Baylor Entertainment Marketing Expert
Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. ...