Latest Spotlights
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in Decreasing Cigarette Consumption?
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share. But ...
A whole lot of problems facing Whole Foods?
In August, Amazon went on a binge and acquired high-end grocer Whole Foods for 13.6 billion dollars. Many wondered what changes would come and how the ...