Latest Spotlights
Is TikTok a threat to national security?
Ashley Nelson, senior professor of practice at Tulane’s A. B. Freeman School of Business, is available to speak about the current movement to ban ...
What is Expertise Marketing?
Expertise marketing is a new category of digital communications that boosts the exposure of subject matter experts within organizations to drive a variety of business ...
Part 1: Collaborating with Faculty Experts: A How-To Guide for Marketing Departments & Deans
“I don’t have time to do this.” “I don’t think I’m the right expert.” “My subject area is too specific.” Have you ...
Part 1: How Duke University doubled their media hits by showcasing faculty
In the February 2015 issue of CASE Currents, Steve Hartsoe, a Senior Editor at Duke University and former Editor for the Associated Press, shares some powerful ...