Latest Spotlights
Baylor Consumerism Expert Shares Five Tips to Make the Most of Your Stimulus Check
With President Joe Biden’s $1.9 trillion American Rescue Plan Act, citizens nationwide received a second round of stimulus checks in the form of $1,400 per person ...
Baylor Expert on Remote Work Shares 5 Key Tips to Make the Most of Working from Home
The international response to the COVID-19 public health crisis has led millions of workers to make home their new office as communities and organizations promote ...
Social Media Could be Fueling a Panic-Buying Response, Says Baylor Expert on Consumerism and Technology
Photos and videos of empty grocery store shelves where toilet paper, paper towels, hand sanitizer and more would typically be stocked have circulated after people ...
Baylor Sports Marketing Expert Discusses NBA, NCAA Coronavirus Decisions
On Wednesday, the NBA took the unprecedented step to suspend its season following the revelation that one of its players tested positive for coronavirus. In ...
Baylor Study: Fear of Missing Out (FOMO) Plus Social Media Connections Can Equal Happiness
FOMO – aka the “fear of missing out” – can have a positive impact on well-being when it leads to social media use that increases social connections, ...
Baylor Study: What Does It Take to Be an ‘Ideal Daughter?’
Researchers say new study gives voice to daughters and value to their role in the family WACO, Texas (Nov. 11, 2019) – The roles of daughters in the ...
Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications ...
Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the ...
Supervisors Driven By Bottom Line Fail To Get Top Performance From Employees, Baylor Management Study Says
‘Bottom-line mentality’ can lead to loss of employee respect and loyalty, research shows Supervisors driven by profits could actually be hurting their coveted bottom lines ...