Latest Spotlights
Coronation of King Charles III: Augusta University professor talks about what to expect
Eyes from around the world will be on Westminster Abbey in London this weekend as King Charles III is crowned king following the passing his ...
MEDIA RELEASE: Five ways to cut costs on travel; plus, the one thing you should never skip
Ontarians love to travel, but with costs rising due to inflation, it has become more important than ever to find ways to save money, while ...
Experts in the Media: How to keep loyal customers in post-pandemic world
The COVID-19 pandemic forced many firms to revisit how they look after loyal customers. Enforced border restrictions impacting many countries meant millions of people have ...
Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor ...
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in Decreasing Cigarette Consumption?
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share. But ...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their paper. “...
Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially in anticipation of an initial public offering (IPO)—investors often rely heavily on “top down” approaches ...
U.S.-Iran Crisis: Outlook and Implications
Executive Summary: The immediate crisis following the death of Iranian general Qassem Soleimani in a U.S. airstrike and Iran’s retaliatory missile strikes against ...
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter ...
Will it be a historic choice for VP? The pressure is on Biden to pick a woman of color – let our expert help if you are covering.
As the race for the White House continues, speculations are growing on who former Vice President Joe Biden will have as his running mate. As ...