Latest Spotlights
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...
Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the ...
Big trouble for big pharma – let our expert explain
Things are sunny and bright for the usually family-friendly image of Johnson & Johnson. In fact, as more and more evidence and details are presented in ...
Who's the best gift-giver? Baylor marketing expert shares her research findings
Meredith David, Ph.D., assistant professor of marketing, studies marketing strategies with an emphasis on consumer behavior and well-being. Her newest study on gift-giving centers ...