Latest Spotlights
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...
Media Training Can You Afford NOT to Be Prepared When Reporters Come Calling?
Want to see someone in a respected position of power throw away a career in all of about two minutes? Stephen Duckett was an expert ...
Secrets to Promoting your Experts to Chase Producers: What exactly do they need from you?
Many moons ago, when I worked in a newsroom, my Executive Producer once said to me, “We only really work five days a year, the ...
How To Tick Off Reporters
During media training sessions, I share examples of easy ways to completely tick off a reporter — not as a tutorial — but as a cheeky way ...
Part 1: Collaborating with Faculty Experts: A How-To Guide for Marketing Departments & Deans
“I don’t have time to do this.” “I don’t think I’m the right expert.” “My subject area is too specific.” Have you ...
Part 1: How Duke University doubled their media hits by showcasing faculty
In the February 2015 issue of CASE Currents, Steve Hartsoe, a Senior Editor at Duke University and former Editor for the Associated Press, shares some powerful ...