Latest Spotlights
With two weeks until Christmas – Our experts want you to know that last minute shopping might mean coming up empty this holiday season
Have you finished your Christmas shopping yet? If not – waiting for last minute deals or just pushing off the pain of navigating a jam-packed shopping ...
Villanova Professor Discusses the Presidency and Future Use of Social Media
During his presidency, Donald Trump heavily utilized Twitter and other social media platforms as a key communication mechanism. But President Joe Biden’s use of ...
Black Gospel Music Expert Shares 10 of the Most Powerful, Enduring Freedom Songs, Protest Spirituals
By Robert F. Darden, Professor of Journalism, Public Relations & New Media, Founder and Director of the Black Gospel Music Restoration Project at Baylor University WACO, ...
Coronavirus: What Voices Should We Listen To In These Uncertain Times?
Our smartphones, social media accounts, televisions and radios are clogged with information about COVID-19. Some is good information. Much is bad. So which voices do ...
Social Media Spaces Can Be Instruments of God’s Unconditional Love, Theologian Says
Being 'always on' can be a source of anxiety or sorrow, but it also can be a way to strengthen faith, Baylor author says Many ...
Want to get more media engagement? Hire a former journalist.
Last week we announced the arrival of a former award-winning journalist, Conway Fraser who is ExpertFile’s new media advisor. I owe some of our ...
Couples Who Tailgate Together Stay Together, Says New Baylor Research
Marketing researcher and husband team up to study tailgating’s impact on relationships For millions of football fans across the United States, fall is the ...
The ‘Heaven 11’: Gospel Music Expert Lists 11 Most Influential Black Gospel Songs
June is African American Music Appreciation Month Photo by Robert Rogers, Baylor Marketing & Communications Baylor Professor Robert Darden attends Baylor University's 2019 Pruit Symposium, "Lord, Make ...
Teaching Early American History Through Social Media Posts
Abigail Adams often complained that her husband, John, did not write her enough. When he did write, his letters were too short and didn’t ...
What Is Black Twitter and How Is it Changing the National Conversation? Baylor Expert Explains.
“Black Twitter” is a social media phenomenon that is changing the national conversation, but many people – including professional and strategic communicators – do not understand what ...