Latest Spotlights
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live ...
Emory Experts - Why Companies Invest in Local Social Media Influencers
Companies seek local influencers to pitch products. Even though most influencers amass geographically dispersed followings on social media, companies are willing to funnel billions of ...
‘Boilerplate language’ is preventing non-professional investors from making sound decisions, new research finds
Aston University’s Dr Ozlem Arikan looked at the impact of the style of corporate information on investor decisions Companies arguably avoid being specific by ...
Emory Experts - Ad-blockers Shave $14.2 Billion Off Consumer Spending, Says New Research
Digital advertising is big business. So big, in fact, that it is well on track to become the most dominant form of advertising. Estimates suggest ...
Queen's Speech: Measures to tackle obesity and food advertising bans
Two University of Warwick experts comment on measures to tackle obesity and food advertising that have been announced in the Queen’s Speech at the ...
When online advertising stops motivating and starts irritating
The holiday shopping season is in full swing with deals around every corner. But what happens when those ads become annoying to consumers? Assistant Professor ...