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Latest Spotlights on Scarcity

Expert insights from leading organizations.

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Latest Spotlights

Scarcity reduces consumers' concerns about prices, research shows

BLOOMINGTON, Ind. -- During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited ...

Indiana University, Kelley School of Business May 13 · 2 min read
Ashok Lalwani

Why American Consumers Can't Resist Black Friday Deals

The most anticipated shopping day of the year is this Friday and buyers across the United States will brave the early morning lines to get ...

Southern Utah University November 20 · 3 min read
Tyler Stillman

Integrating knowledge in outsourced software development

Despite the prevalence of using outside vendors to handle a company’s software development, little is known about the best way to effectively share the ...

Emory University, Goizueta Business School July 25 · 1 min read
Anandhi Bharadwaj
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