Latest Spotlights
Concepts and habits from gasoline refueling found to mislead EV charging
Many electric vehicle (EV) drivers carry over concepts and habits acquired from driving gasoline cars when they are charging of EVs – but the mismatch leads ...
2024 presidential and Michigan state elections: MSU experts can comment
MSU experts can discuss national political issues to the Supreme Court and constitutional issues to Michigan's state politics and races The 2024 presidential election is in ...
AI and Shopping
The internet has completely changed how we shop and now artificial intelligence (AI) is changing how we decide what to purchase. AI platforms have created ...
Expert Insight: Fake News, Fake Reviews: Building Trust with Online Shoppers
Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers read product ...
Holiday Season is Almost Here and Goizueta Business School has Holiday Experts Ready to Help
The holidays are the difference between operating in the red and operating in the black for many retail businesses. The Goizueta Business School has experts ...
The Role of Artificial Intelligence in Customer Experience
Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of ...
Five Tips to Choose Sustainable Fashion
Getty Images Fast Fashion is the most popular trend in retail fashion today. Fast Fashion isn’t a specific style but rather clothing produced quickly ...
#Expert Insight: Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image —does the store have a reputation for having lower or higher ...
The Pumpkin Spice Phenomenon
It’s time to embrace it: We’re in peak fall mode. But other than Instagram photos of crimson foliage and shearling boots, how does ...
STORY: CAA partners with cyberconIQ, a worldwide leading cybersecurity company, to offer members a new benefit
Starting October 13, CAA members will gain access to customized cybersecurity education. CAA is proud to launch a new partnership with cyberconIQ to give members free ...