Latest Spotlights
Jacqueline Ortiz Honored for Increasing Patient Access to Interpreter Services
Fifty-eight years ago, a young man from Argentina wound up in surgery at a California hospital after stomach pains turned out to be peritonitis, a ...
How to Identify Expertise: Who qualifies as an Expert?
When you’re first introduced to expertise marketing, it can be hard to fathom that there are invisible experts hiding within your organization. We tend ...
How to Show Your Smarts: A Proven Approach to Expertise Marketing
If you’re operating in a knowledge-based industry, you’re in the business of selling expertise. Unfortunately, many organizations in these expert-rich sectors take an ...
Emory Experts - You’ve Built a Racially Diverse Team. But Have You Built an Inclusive Culture?
Recently, Jill Perry-Smith, Goizueta Foundation Term Chair, professor of Organization & Management, and the senior associate dean for strategic initiatives at Emory University’s Goizueta Business ...
Kelley expert available to discuss Bernard Madoff's legacy, long-term effect of his scheme
Bernard “Bernie” Madoff, convicted architect of an infamous and epic securities Ponzi scheme with thousands of investors, died behind bars on April 14 at the age ...
Part 2: How Duke University doubled their media hits by showcasing faculty
Last week we shared the first five major rules of Expert Marketing that are currently being used by Duke University to double their media hits (...
Latest push in fake news is pushing fake experts
During the 2016 presidential election, hundreds of fake sources used social media to spread fake news. Many of these posts were traced back to the Internet ...
The role of social networks and information on creativity
Much of the research devoted to creativity in organizations delves into social networks and their impact on employee creativity. However, research from Jill Perry-Smith, associate ...