Latest Spotlights
Spotlighting Success: How ExpertFile Amplifies Organizational Expertise
Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program ...
Unlocking Expertise: The Need for Flexible Integration Options in Profiling Your Organization's Thought Leaders.
In the crowded landscape of "experts," establishing a leading Thought Leadership program that gets your team noticed requires showcasing your organization's expertise on your website ...
Who’s winning the streaming wars?| Media Advisory
Netflix has it's Q1 results out today and all eyes are on the streaming industry. The battle for dominance in the streaming industry continues to ...
A Big Week in the Measurement of Expertise: How the UK Research Excellence Framework (REF) Results Will Impact Universities
How should we measure faculty expertise? This week the UK provides its answer to this question via its highly significant and formal (government-directed) assessment of ...
5 Tips On Creating Engaging Expert Profiles
If you’ve ever taken part in a website project, you know that not all content is created equal. We spend countless hours perfecting the ...
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Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...
Is Twitter the beginning of a social media crackdown on political advertising?
Social media companies are under increasing pressure to crack down on misleading political advertising leading into the 2020 presidential election. Twitter’s ban on political advertising ...
5 Reasons Why Experts Should Drive Your Content Marketing Strategy
It’s a fact: buyers today don’t want to be prospected, demoed, or closed. Whether it’s a procurement officer on the other end ...