Latest Spotlights
Who’s winning the streaming wars?| Media Advisory
Netflix has it's Q1 results out today and all eyes are on the streaming industry. The battle for dominance in the streaming industry continues to ...
Where Will Millennials Take Us?
They’ve been described as entitled, self-centered and shallow. “Selfie-stick wielding, ‘KeepingUp with the Kardashians’-watching, soft-in-the-middle whiners” – Psychology Today. Worldwide, though, millennials (to whom ...
Expert reaction to the UK AI Safety Summit
Today the UK government announced a "world first agreement" on how to manage the riskiest forms of AI. It focuses on so-called "frontier AI" - ...
Announcing The NEW ExpertFile
Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even ...
Expert Q & A: What led to the Hamas attack on Israel and what role will the United States play?
The conflict between Israel and Palestine dates back many years, but the recent escalation can be attributed to issues centering around Palestinian rights and access ...
The Role of Artificial Intelligence in Customer Experience
Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of ...
Exploring the role of social media in fomenting hatred and prejudice in society
Each day, it feels like there's a new social media platform to join, the latest one being Threads. While social media like Threads, Instagram, Twitter, ...
Repeatedly seeing headlines of wrongdoing reduces perception of moral offense
A study recently published in Psychological Science reveals that when people repeatedly encounter headlines about corporate wrongdoing, they view the wrongdoing as less unethical and ...
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...
Upcoming Supreme Court ruling could dramatically limit Clean Water Act, Tulane expert says
The U.S. Supreme Court could soon rule on a challenge to the Clean Water Act, dramatically affecting the quality of the nation’s waterways. ...