Latest Spotlights
Expert Insight: Fake News, Fake Reviews: Building Trust with Online Shoppers
Online customer reviews have become a critically important cog in the sales conversion process in recent years. Studies show that 97 percent of consumers read product ...
The Pumpkin Spice Phenomenon
It’s time to embrace it: We’re in peak fall mode. But other than Instagram photos of crimson foliage and shearling boots, how does ...
Emory Experts - Why Companies Invest in Local Social Media Influencers
Companies seek local influencers to pitch products. Even though most influencers amass geographically dispersed followings on social media, companies are willing to funnel billions of ...
Why posting to multiple channels drives virality of online videos
Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four minutes, “Gangnam Style” rapidly ...
Social media mentions of television advertising
Television advertising is an expensive proposition, so media planners and advertisers are devoting considerable attention to social media mentions of their advertising and the real-time ...
Consumer word-of-mouth and social media
Certainly, marketers are well aware of the value of the consumers’ word-of-mouth (WOM) endorsements of a product or service. But the ubiquitous nature of social ...
Baylor Expert Says Hollywood Leaves "Great Deal of Money on the Table" Re: Movies Featuring Actors of Color
Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see ...
Baylor Expert Re: Movies Featuring Actors of Color: Hollywood Leaves "Great Deal of Money on the Table"
Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see ...