Latest Spotlights
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...
Building Your Own Expert Network - How Expert Personas Help you Organize & Develop Your Talent Pool
As business continues to evolve at an unprecedented rate, companies need new ideas and strategies that help them rapidly transform to keep pace and grow. ...
Building Trust with Expertise Marketing
With advancements in technology and a number of new channels, it’s important to remember that at the end of the day, people want to ...
Thought Leadership 2.0: A New Approach
The term “thought leadership” has been exploited by self-proclaimed experts and overuse of the phrase has made the market weary of its practice. But before ...
How to Show Your Smarts: A Proven Approach to Expertise Marketing
If you’re operating in a knowledge-based industry, you’re in the business of selling expertise. Unfortunately, many organizations in these expert-rich sectors take an ...
Faculty-student collaborations showcase professional growth, creativity at Georgia Southern's Spring 2021 Honors Research Symposium April 26-30
Ambitious student research collaborations with faculty members often lead to much more than good grades. The mentorships encourage professional growth, confidence and creativity, even in ...
Optimizing Expertise in the Higher Education Sector: Southern Utah University
Higher education institutions are amongst the wealthiest knowledge-based organizations when it comes to expert resources. While many of these organizations acknowledge the value of their ...
7 Tips for Executing Expertise Marketing
Now that you understand the value of expertise and have defined who your experts are, you might find yourselves asking, “What’s next?” Our research ...
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...
Whats YOUR Audience Engagement Score
Despite the billions of dollars now being spent on content, many schools have a big problem – Invisible experts. Faculty remain one of the most valuable ...