Latest Spotlights
Announcing The NEW ExpertFile
Promoting your expertise just got easier with a host of new platform features. Well the world’s best platform for Expertise Marketing just got even ...
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...
UCI expert: federal standards of chemicals in country's waterways
The Biden Administration announced today that they are prepared to finally set federal standards on the amount of PFAS chemicals in the country’s waterways. ...
5 Ways Expertise Marketing Supports Digital Transformation
Digital transformation is much more than merely redesigning your website or moving your files to the cloud. It’s about harnessing digital technologies to elevate ...
How to Show Your Smarts: A Proven Approach to Expertise Marketing
If you’re operating in a knowledge-based industry, you’re in the business of selling expertise. Unfortunately, many organizations in these expert-rich sectors take an ...
Breaking - Are you covering Simone Biles' withdrawal from the Olympics? Our experts can help with your stories
It's breaking news that has taken the sports and gymnastics world by storm - Simone Biles who won four golds and one bronze medal at ...
UMW’s foreign security expert Jason Davidson weighs in on America’s exit from Afghanistan
It is America’s longest war, and after 20 years on the ground, President Biden has announced it’s time to recall the troops and bring ...
Are we on the verge of a vaccine? Let our COVID-19 expert explain if you are covering
It’s breaking news that is dominating headlines, impacting financial markets and perhaps finally relieving some of the anxiety that has been growing across America ...
Will Venus reveal that there is ‘something’ out there? Let our expert explain
The scientific world is abuzz and it’s all because of a recent discovery around Venus. Just this week, an international team of astronomers detected ...
7 Tips for Executing Expertise Marketing
Now that you understand the value of expertise and have defined who your experts are, you might find yourselves asking, “What’s next?” Our research ...