Latest Spotlights
Amid "Likes" and "Shares," Facebook Jeopardizes Children's Health and Safety
On February 4, 2004, a 19-year-old Mark Zuckerberg launched “TheFacebook.” Developed in his Harvard University residence hall, it began as a networking service for his roughly 7,000 classmates. ...
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...
5 Ways Expertise Marketing Supports Digital Transformation
Digital transformation is much more than merely redesigning your website or moving your files to the cloud. It’s about harnessing digital technologies to elevate ...
Quarterly Tech Brief - Your Canadian digital resiliency guide for the post-pandemic era
June 2021 Editor's Comments There's cautious optimism brewing in Canada as we enter the Summer months. Life-saving vaccines are finally getting into the arms of millions ...
Maple Report - May 2021 Edition
May 2021 Welcome to our second edition of The Maple Report. This quarterly newsletter is designed to keep Canadian technology executives updated on the latest trends, ...
How do I launch ExpertFile in my business?
ExpertFile is the software solution that enables expertise marketing. Software creates new opportunities - Blogger kicked off the social media revolution and Salesforce transformed CRM. ...
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...
Top 9 ROI Metrics for Expertise Marketing
When it comes to digital marketing, organizations are looking for data-driven solutions that are proven to support their bottom line. Here are 9 families of quantitative ...