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Latest Spotlights on credibility

Expert insights from leading organizations.

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Latest Spotlights

10 resume mistakes to avoid when applying for jobs in Canada

As a newcomer to Canada, applying for your first job can be stressful. The recruitment process may be different from what you’ve experienced back ...

Arrive March 9 · 8 min read
Shikha Bhuchar

A Beginner’s Guide to Expertise Marketing

It’s no secret that audiences are consuming more content online than ever before. Because of this, organizations around the world are trying to keep ...

ExpertFile February 18 · 4 min read
Peter Evans Deanne Taenzer

SEO: Why Expertise Ranks Higher

When the internet took off in the mid-90s, finding content wasn’t for the faint of heart. There were no directories or search engines ...

ExpertFile February 18 · 4 min read
Robert Carter

5 Tips On Creating Engaging Expert Profiles

If you’ve ever taken part in a website project, you know that not all content is created equal. We spend countless hours perfecting the ...

ExpertFile February 18 · 4 min read
Deanne Taenzer
featured spotlight

Corporate Social Responsibility Builds Investor Trust

There’s little doubt that corporate social responsibility (CSR) is a good thing for businesses. Whether it’s taking positive action on society, communities, the ...

Emory University, Goizueta Business School October 13 · 5 min read

Challenges to vote count could abound if Biden wins, Tulane legal scholars say

With Election Day looming and voters in both parties concerned about the fairness of the vote-counting process, Tulane University law professors envision multiple challenges should ...

Tulane University October 27 · 2 min read
Stephen Griffin Keith Werhan

Using Practitioner-Based Research to Better Prepare Teachers

Southern Utah University’s Master of Education (M.Ed) program has recently shifted from a traditional thesis to a practitioner-based research thesis, giving students the ...

Southern Utah University February 4 · 2 min read
Tony Pellegrini

Former senior intelligence analyst available to speak about Iran crisis

On Jan. 2, 2020, Iranian general Qassem Soleimani was killed by a United States drone strike in Baghdad, Iraq. Iran has vowed revenge, and now both sides ...

Tulane University January 7 · 2 min read
Michael Wallace

7 Tips for Executing Expertise Marketing

Now that you understand the value of expertise and have defined who your experts are, you might find yourselves asking, “What’s next?” Our research ...

ExpertFile December 10 · 4 min read
Deanne Taenzer

3 Steps to Earn Local News Coverage

“HOW DO WE GET OUR COMPANY FEATURED POSITIVELY IN THE LOCAL NEWS?” This is the question I get asked the most as a public relations ...

ExpertFile December 10 · 5 min read
Peter Evans
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