Latest Spotlights
Challenges to vote count could abound if Biden wins, Tulane legal scholars say
With Election Day looming and voters in both parties concerned about the fairness of the vote-counting process, Tulane University law professors envision multiple challenges should ...
Using Practitioner-Based Research to Better Prepare Teachers
Southern Utah University’s Master of Education (M.Ed) program has recently shifted from a traditional thesis to a practitioner-based research thesis, giving students the ...
Former senior intelligence analyst available to speak about Iran crisis
On Jan. 2, 2020, Iranian general Qassem Soleimani was killed by a United States drone strike in Baghdad, Iraq. Iran has vowed revenge, and now both sides ...
5 Tips On Creating Engaging Expert Profiles
If you’ve ever taken part in a website project, you know that not all content is created equal. We spend countless hours perfecting the ...
7 Tips for Executing Expertise Marketing
Now that you understand the value of expertise and have defined who your experts are, you might find yourselves asking, “What’s next?” Our research ...
SEO: Why Expertise Ranks Higher
When the internet took off in the mid-90s, finding content wasn’t for the faint of heart. There were no directories or search engines ...
A Beginner’s Guide to Expertise Marketing
It’s no secret that audiences are consuming more content online than ever before. Because of this, organizations around the world are trying to keep ...
3 Steps to Earn Local News Coverage
“HOW DO WE GET OUR COMPANY FEATURED POSITIVELY IN THE LOCAL NEWS?” This is the question I get asked the most as a public relations ...
Countering Fake News with Credible Experts: 5 trends you need to focus on to build trust with your content.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social ...
Whats YOUR Audience Engagement Score
Despite the billions of dollars now being spent on content, many schools have a big problem – Invisible experts. Faculty remain one of the most valuable ...