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Latest Spotlights on customer loyalty

Expert insights from leading organizations.

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Latest Spotlights

Experts in the Media: How to keep loyal customers in post-pandemic world

The COVID-19 pandemic forced many firms to revisit how they look after loyal customers. Enforced border restrictions impacting many countries meant millions of people have ...

Georgia Southern University June 14 · 1 min read

Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in Decreasing Cigarette Consumption?

When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share. But ...

Emory University, Goizueta Business School September 1 · 3 min read
Michael Lewis

The tug between protecting privacy and building brand loyalty

The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter ...

Emory University, Goizueta Business School November 3 · 3 min read
Jesse Bockstedt Daniel McCarthy Jagdish Sheth
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