Latest Spotlights
Expect More from Your Experts: How a “Faculty Audit” can help Universities more strategically engage their faculty members
With an estimated 1.5-million faculty in the US and a near 50,000 growth in UK-based academics in the last decade (to 225,000), universities and colleges have a ...
Why is expertise marketing important?
The web is being reorganized around expertise. To combat fake news, Google has released the EAT (Expertise, Authority and Trust) and BERT (Bidirectional Encoder Representations ...
What is Expertise Marketing?
Expertise marketing is a new category of digital communications that boosts the exposure of subject matter experts within organizations to drive a variety of business ...
Top 9 ROI Metrics for Expertise Marketing
When it comes to digital marketing, organizations are looking for data-driven solutions that are proven to support their bottom line. Here are 9 families of quantitative ...