Latest Spotlights
2024 presidential and Michigan state elections: MSU experts can comment
MSU experts can discuss national political issues to the Supreme Court and constitutional issues to Michigan's state politics and races The 2024 presidential election is in ...
With two weeks until Christmas – Our experts want you to know that last minute shopping might mean coming up empty this holiday season
Have you finished your Christmas shopping yet? If not – waiting for last minute deals or just pushing off the pain of navigating a jam-packed shopping ...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their paper. “...
Baylor Sports Marketing Expert Discusses NBA, NCAA Coronavirus Decisions
On Wednesday, the NBA took the unprecedented step to suspend its season following the revelation that one of its players tested positive for coronavirus. In ...
Delivery is a billion-dollar business and growing – are drones and robots the answer to getting retail and medical packages to customers on-time and cost-free?
It may be the most wonderful time of the year, but for those delivering packages to houses and homes across America this holiday season it’...
Using drones to deliver medical packages: A collaboration between a governmental agency and for-profit companies
At first glance, it just seems like an obvious next step as online retail and same day delivery are pushing forward at lightening speeds. But ...
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is ...