Latest Spotlights
The Power of Impartiality: VisiLeap AI Relevancy Assessment for Acceleroute's Data Center and Networking Patent Portfolio
The Power of Impartiality: Exploring the Benefits of VisiLeap AI's Relevancy Assessment for Acceleroute's Patent Portfolio Unlocking Patent Portfolio Potential Acceleroute's patent portfolio is a ...
Georgia Southern University faculty receive $1.1 million from FEMA to help firefighters prevent injuries
Bridget Melton, Ed.D., professor in the Department of Health Sciences and Kinesiology at Georgia Southern University, is part of a team awarded $1.1 million from ...
Covering the music beat? Then tune in and get in touch with our resident hip-hop expert
Augusta University Professor Adam Diehl is an expert in hip-hop culture, lyrical analysis, rap as a form of literature and specifically, the works of Kendrick ...
A Big Week in the Measurement of Expertise: How the UK Research Excellence Framework (REF) Results Will Impact Universities
How should we measure faculty expertise? This week the UK provides its answer to this question via its highly significant and formal (government-directed) assessment of ...
Expect More from Your Experts: How a “Faculty Audit” can help Universities more strategically engage their faculty members
With an estimated 1.5-million faculty in the US and a near 50,000 growth in UK-based academics in the last decade (to 225,000), universities and colleges have a ...
A Beginner’s Guide to Expertise Marketing
It’s no secret that audiences are consuming more content online than ever before. Because of this, organizations around the world are trying to keep ...
SEO: Why Expertise Ranks Higher
When the internet took off in the mid-90s, finding content wasn’t for the faint of heart. There were no directories or search engines ...
5 Ways Expertise Marketing Supports Digital Transformation
Digital transformation is much more than merely redesigning your website or moving your files to the cloud. It’s about harnessing digital technologies to elevate ...
How to Identify Expertise: Who qualifies as an Expert?
When you’re first introduced to expertise marketing, it can be hard to fathom that there are invisible experts hiding within your organization. We tend ...
Building Trust with Expertise Marketing
With advancements in technology and a number of new channels, it’s important to remember that at the end of the day, people want to ...