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Latest Spotlights

Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market

At our webinar earlier this month, we were joined by Wilf Dinnick, a communications and media professional with more than 25 years of global experience as ...

ExpertFile June 24 · 5 min read
Peter Evans

Expertise Marketing and Content Marketing - Is There a Difference?

We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...

ExpertFile May 31 · 4 min read
Peter Evans Justin Shaw

Meet the astrobiologist and her students who are searching for life on Mars

By Emma Richards, University of Florida From a young age, Amy Williams wondered if life existed beyond Earth amidst the dark abyss of space, stars ...

University of Florida May 23 · 3 min read
Amy J. Williams

How misinformation spreads online and shapes behavior

With the Internet as a font of information, particularly during a major crisis or conflict, a simple Google search can produce a stream of conjecture, ...

New Jersey Institute of Technology May 5 · 1 min read
Julie Ancis
featured spotlight

INNOVATORS BRING AI INTO IMAGING SKILLS DEVELOPMENT

Originally from CHT Magazine By Jerry Zeidenberg October 30, 2019 Two Ontario hospital organizations – encompassing six sites – will soon deploy artificial intelligence to help with continuous learning ...

RealTime Medical May 5 · 5 min read
Enzo Costanza

Networking tips for newcomers to Canada

As a newcomer, networking can be your gateway to the Canadian job market. It gives you an opportunity to understand the employment landscape, plan your ...

Arrive April 1 · 8 min read
Shikha Bhuchar

How to network virtually: What newcomers in Canada need to know

Newcomers to Canada already faced an uphill task of adjusting to their new life and starting a career in Canada, but COVID-related restrictions made things ...

Arrive March 30 · 7 min read
Shikha Bhuchar

10 resume mistakes to avoid when applying for jobs in Canada

As a newcomer to Canada, applying for your first job can be stressful. The recruitment process may be different from what you’ve experienced back ...

Arrive March 9 · 8 min read
Shikha Bhuchar

A Beginner’s Guide to Expertise Marketing

It’s no secret that audiences are consuming more content online than ever before. Because of this, organizations around the world are trying to keep ...

ExpertFile February 18 · 4 min read
Peter Evans Deanne Taenzer

SEO: Why Expertise Ranks Higher

When the internet took off in the mid-90s, finding content wasn’t for the faint of heart. There were no directories or search engines ...

ExpertFile February 18 · 4 min read
Robert Carter
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