Latest Spotlights
Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market
At our webinar earlier this month, we were joined by Wilf Dinnick, a communications and media professional with more than 25 years of global experience as ...
Expertise Marketing and Content Marketing - Is There a Difference?
We often get asked the question about how Content Marketing compares to Expertise Marketing. It’s ironic that still to this day many of our ...
Meet the astrobiologist and her students who are searching for life on Mars
By Emma Richards, University of Florida From a young age, Amy Williams wondered if life existed beyond Earth amidst the dark abyss of space, stars ...
How misinformation spreads online and shapes behavior
With the Internet as a font of information, particularly during a major crisis or conflict, a simple Google search can produce a stream of conjecture, ...
INNOVATORS BRING AI INTO IMAGING SKILLS DEVELOPMENT
Originally from CHT Magazine By Jerry Zeidenberg October 30, 2019 Two Ontario hospital organizations – encompassing six sites – will soon deploy artificial intelligence to help with continuous learning ...
Networking tips for newcomers to Canada
As a newcomer, networking can be your gateway to the Canadian job market. It gives you an opportunity to understand the employment landscape, plan your ...
How to network virtually: What newcomers in Canada need to know
Newcomers to Canada already faced an uphill task of adjusting to their new life and starting a career in Canada, but COVID-related restrictions made things ...
10 resume mistakes to avoid when applying for jobs in Canada
As a newcomer to Canada, applying for your first job can be stressful. The recruitment process may be different from what you’ve experienced back ...
A Beginner’s Guide to Expertise Marketing
It’s no secret that audiences are consuming more content online than ever before. Because of this, organizations around the world are trying to keep ...
SEO: Why Expertise Ranks Higher
When the internet took off in the mid-90s, finding content wasn’t for the faint of heart. There were no directories or search engines ...
