Latest Spotlights
The rising demand for DBAs
Today’s global business environment has led to rising demand for more advanced qualifications. Aston University’s Geoff Parkes explains how a DBA degree can ...
Aston University experts to co-chair The Spring Servitization Conference 2022
The Conference is dedicated to understanding how organisations can develop and adapt their business models through servitization and advances services The theme is Achieving Net-Zero ...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their paper. “...
Georgia Southern cuts the ribbon on a new $60 million facility that will be the epicenter for engineering excellence and innovation
Last Friday, Georgia Southern officially opened its new Engineering and Research Building for students and researchers, a facility that will serve as the epicenter for ...
Baylor Expert Shares Six Lessons We Can Learn From Mr. Rogers About Being a Good Neighbor
WACO, Texas (Nov. 14, 2019) – In this polarized time, when it requires little effort to tear a stranger apart on social media or lash out at a ...
Silver Screens, Big Screens and Small Screens: Award-Winning Baylor Filmmaker Shares How He Hopes People Watch, Experience His Movies
WACO, Texas (May 13, 2019) – The movie-watching experience continues to evolve. And while directors wish all people could experience their movies on the silver screens in theaters, ...
Understanding the influence of mobile promotions
Michelle Andrews, assistant professor of marketing, and coauthors Jody Goehring (RetailMeNot), Sam Hui (U Houston), Joseph Pancras (U Conn), and Lance Thornswood (JCPenney) cull together ...