{"id":684,"date":"2021-07-21T18:09:28","date_gmt":"2021-07-21T18:09:28","guid":{"rendered":"http:\/\/wp.local.expertfile.com\/?p=684"},"modified":"2024-07-16T14:36:48","modified_gmt":"2024-07-16T14:36:48","slug":"media-face-challenges-in-sourcing-a-diverse-range-of-experts","status":"publish","type":"post","link":"https:\/\/expertfile.com\/wordpressadmin\/2021\/07\/21\/media-face-challenges-in-sourcing-a-diverse-range-of-experts\/","title":{"rendered":"Media Face Challenges in Sourcing a Diverse Range of Experts"},"content":{"rendered":"<p><strong class=\"text-center block\">NEW YORK, NY, Dec 18, 2019 <\/strong><\/p>\n<p>New \u201cExpert Sources\u201d Survey Released in Conjunction with ExpertFile and The Associated Press<\/p>\n<p>A recent survey of media professionals reveals important insights into how newsrooms discover and connect with experts. The research suggests that sourcing experts remains a time-consuming process. In addition, journalists admit there remains a significant gap in representing a more diverse set of experts in their coverage.<\/p>\n<p class=\"text-gray-500 my-4\">Conducted by <a href=\"https:\/\/expertfile.com\">ExpertFile<\/a> in conjunction with <a href=\"https:\/\/www.ap.org\/en-us\/\">The Associated Press<\/a>, the \u201cExpert Sources Survey\u201d reflects the opinions of over 750 media professionals (journalists, editors, producers and more) responsible for securing expert sources for interviews or comment.<\/p>\n<p class=\"text-gray-500 my-4\">The research reveals that the process of discovering and securing expert sources in newsrooms to help develop stories needs to evolve further to help meet the demands placed on journalists today.<\/p>\n<p class=\"text-gray-500 my-4\">\u201cExpert sources are critical to the reporting process. The need for credible experts that reflect diversity has never been more important for newsrooms,\u201d said Dwayne Desaulniers, AP\u2019s director of corporate news and data services.<\/p>\n<p class=\"text-gray-500 my-4\">\u201cThis research clearly reveals the challenges journalists face in newsrooms. While we have seen many new technology advances in newsrooms, the process of discovering, vetting and connecting with a diverse set of media sources remains a tedious process,\u201d said Peter Evans, CEO of ExpertFile. \u201cHaving access to a large, searchable network of credible experts who will respond to tight deadlines is becoming increasingly critical for journalists.\u201d<\/p>\n<p class=\"text-gray-500 my-4\">\n<h3>Research Highlights<\/h3>\n<ul>\n<li><strong>Sourcing Experts is a Time-Consuming Process for Newsrooms:<\/strong><br \/>\nOn average it takes a journalist 2 hours to secure an expert for an interview.<\/li>\n<li><strong>Searching for Experts Often Starts with Google But Remains a Cumbersome Process:<\/strong><br \/>\nGoogle is still a primary starting point for finding experts, with 55% of journalists and other media professionals in newsrooms stating they use Google as a primary starting point.<\/li>\n<li><strong>Despite a Need for Diverse Voices, Many Journalists Rely on the Usual Suspects:<\/strong><br \/>\nWhile there is increasing pressure to represent a diverse set of voices in their coverage, most journalists(67%)are forced to rely heavily on their own personal contacts.<\/li>\n<li><strong>Video Is a Major Determining Factor in Who Gets Media Coverage:<\/strong><br \/>\nFor three-quarters (76%) of broadcast and cable media professionals, access to video assets is an important factor in choosing an expert source. It appears that being able to articulate one\u2019s expertise is as important as the expert\u2019s credentials.<\/li>\n<li><strong>Expert Databases are Seen as Valuable by Journalists, However they are Not Widely Available in Newsrooms:<\/strong><br \/>\nThe study revealed that the majority of news organizations lack a useful internal database to find experts.<\/li>\n<\/ul>\n<p class=\"text-gray-500 my-4\"><a href=\"https:\/\/s3.amazonaws.com\/expertfile-corporate\/uploads\/2024\/04\/ExpertSourcesSurveyResultsAPExpertFile.pdf\">Download the full report here<\/a><\/p>\n<p class=\"text-gray-500 my-4\">Note: Data and analysis extracted from this press release must be accompanied by a statement identifying ExpertFile Inc. as the source and publisher.<\/p>\n<p class=\"text-gray-500 my-4\">For media inquiries, email <a href=\"mailto:sales@expertfile.com\">rcarter@expertfile.com<\/a> or 416 999 5043.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, NY, Dec 18, 2019 New \u201cExpert Sources\u201d Survey Released in Conjunction with ExpertFile and The Associated Press A recent survey of media professionals reveals important insights into how newsrooms discover and connect with experts. The research suggests that sourcing experts remains a time-consuming process. In addition, journalists admit there remains a significant gap&hellip; <a class=\"more-link\" href=\"https:\/\/expertfile.com\/wordpressadmin\/2021\/07\/21\/media-face-challenges-in-sourcing-a-diverse-range-of-experts\/\">Continue reading <span class=\"screen-reader-text\">Media Face Challenges in Sourcing a Diverse Range of Experts<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts\/684"}],"collection":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":6,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"predecessor-version":[{"id":2820,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts\/684\/revisions\/2820"}],"wp:attachment":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}