{"id":732,"date":"2021-07-21T19:00:40","date_gmt":"2021-07-21T19:00:40","guid":{"rendered":"http:\/\/wp.local.expertfile.com\/?p=732"},"modified":"2021-07-27T19:09:48","modified_gmt":"2021-07-27T19:09:48","slug":"expertfile-to-present-workshop-at-2016-prsa-international-conference","status":"publish","type":"post","link":"https:\/\/expertfile.com\/wordpressadmin\/2021\/07\/21\/expertfile-to-present-workshop-at-2016-prsa-international-conference\/","title":{"rendered":"ExpertFile to Present Workshop at 2016 PRSA International Conference"},"content":{"rendered":"<p><strong class=\"text-center block\">Indianapolis, Oct 23, 2016<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 w-5 inline\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 7V3m8 4V3m-9 8h10M5 21h14a2 2 0 002-2V7a2 2 0 00-2-2H5a2 2 0 00-2 2v12a2 2 0 002 2z\"><\/path>\n<\/svg><\/strong><\/p>\n<p class=\"text-gray-500 my-4\">Joins Fox News Health &amp; Wake Forest University for Workshop on Expert Marketing<\/p>\n<p class=\"text-gray-500 my-4\">ExpertFile will be participating in a professional development workshop as part of the Public Relations Society of America (PRSA) International Conference to be held Oct. 22-25 in Indianapolis, Indiana. Speaking at this session titled \u201cUnlocking Invisible Experts for Real-Time Media Engagement\u201d will be Deanne Taenzer, VP of Partnerships and ExpertFile Co-Founder &amp; CEO, Peter Evans who will moderate the panel. Joining the panel will be Emmy Award Winner, Paula Rizzo, Senior Health Producer, Fox News Channel and Katie Neal, Executive Director, News &amp; Communications, Wake Forest University. The North Carolina university was just named \u201cBest Online Newsroom of the Year\u201d in the 2016 Bulldog Digital\/Social PR Awards program for its newly redesigned and highly functional news.wfu.edu.<\/p>\n<h2>Session Overview:<\/h2>\n<p class=\"text-gray-500 my-4\">How can PR and media professionals reap the benefits of great expert content? Learn how to tap into the valuable resource of \u201cinvisible experts\u201d and their talent to help drive market visibility and media engagement. Currently, managing and promoting expert content is a complex publishing and distribution challenge. Better leveraging your expert talent is critical to driving market visibility and media connections.<\/p>\n<ul>\n<li>\nSee how PR and media professionals are optimizing the value of their \u201cinvisible experts\u201d as part of their content strategy in order to engage with media.<\/li>\n<li>Hear directly from media representatives on what frustrates them about findingyour experts, and what they want to see on your website.<\/li>\n<li>\nDiscover new and innovative tools being used to highlight experts and use their<br \/>\ncontent effectively for media engagement.<\/li>\n<\/ul>\n<h2>Session Details<\/h2>\n<ul>\n<li class=\"text-gray-500 my-4\">\n<strong>Date<\/strong>: Sunday, Oct. 23, 2:45\u20133:45 p.m.<\/li>\n<li class=\"text-gray-500 my-4\">\n<strong>Location<\/strong>: Room 102 JW Marriott Hotel, Indianapolis<\/li>\n<li class=\"text-gray-500 my-4\">\n<strong>Website<\/strong>: http:\/\/www.prsa.org\/Conferences\/InternationalConference\/<\/li>\n<\/ul>\n<h2>Final Presentation<\/h2>\n<ul>\n<li>\nCopies are available to registered PRSA attendees on the conference site at: <a href=\"\" target=\"_blank\" rel=\"noopener\">http:\/\/www.prsa.org\/Conferences\/InternationalConference\/program\/data\/download\/1294<\/a><\/li>\n<li>\nOr contact Deanne Taenzer at <a href=\"mailto:sales@expertfile.com\">dtaenzer@expertfile.com <\/a><\/li>\n<\/ul>\n<h2>Panelists<\/h2>\n<p><strong>Paula Rizzo<\/strong><\/p>\n<p class=\"text-gray-700 my-0\">Senior Health Producer, Fox News Channel<\/p>\n<p class=\"text-gray-500 my-4\">Paula Rizzo is an Emmy Award-winning TV producer and the author of \u201cListful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed.\u201d Rizzo has booked thousands of segments and experts throughout her career in local and national news for the past 15 years. Currently, Rizzo is a senior health producer at Fox News Channel where she covers cutting-edge medical breakthroughs, the latest fitness crazes and everything in between. Twitter: <a href=\"https:\/\/www.twitter.com\/@listproducer\" target=\"_blank\" rel=\"noopener\">@listproducer<\/a><\/p>\n<p><strong>Katie Neal<\/strong><\/p>\n<p class=\"text-gray-700 my-0\">Executive Director, News &amp; Communications Wake Forest University<\/p>\n<p class=\"text-gray-500 my-4\">Katie Neal is the Executive Director of News and Communications at Wake Forest University. In her position, Neal makes it possible for faculty experts and campus newsmakers to promote the schools wide range of expertise. As a former reporter, she\u2019s familiar with meeting the demands of 24-hour news networks and broadcast media outlets. Twitter: <a href=\"https:\/\/www.twitter.com\/@katieneal\" target=\"_blank\" rel=\"noopener\">@katieneal<\/a><\/p>\n<p><strong>Deanne Taenzer<\/strong><\/p>\n<p class=\"text-gray-700 my-0\">VP Partnerships ExpertFile<\/p>\n<p class=\"text-gray-500 my-4\">Deanne Taenzer, Vice President of Partnershps at ExpertFile, is an authority on developing online thought leadership content programs that utilize an organization\u2019s experts. She works with leading corporations, research universities and health care organizations to drive engagement with a range of audiences including media, patients, researchers, students, partners and donors. Twitter: <a href=\"https:\/\/www.twitter.com\/@taenzerd\" target=\"_blank\" rel=\"noopener\">@taenzerd<\/a><\/p>\n<h2>About ExpertFile<\/h2>\n<p class=\"text-gray-500 my-4\">ExpertFile is a cloud-based SaaS platform and global expert network that allows organizations to better \u2028manage and promote their expert content to drive market visibility, website engagement &amp; customer inquiries. Our clients include market leaders such as ADP, University of North Carolina (Chapel Hill), University Health Network (UHN), University of California (Hastings College of the Law), Canadian Diabetes Association and Wake Forest University.<\/p>\n<p><strong>Media Contact<\/strong><\/p>\n<p class=\"text-gray-500 my-4\">Deanne Taenzer <a href=\"mailto:sales@expertfile.com\">dtaenzer@expertfile.com <\/a> 1-800-693-9126<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indianapolis, Oct 23, 2016 Joins Fox News Health &amp; Wake Forest University for Workshop on Expert Marketing ExpertFile will be participating in a professional development workshop as part of the Public Relations Society of America (PRSA) International Conference to be held Oct. 22-25 in Indianapolis, Indiana. Speaking at this session titled \u201cUnlocking Invisible Experts for&hellip; <a class=\"more-link\" href=\"https:\/\/expertfile.com\/wordpressadmin\/2021\/07\/21\/expertfile-to-present-workshop-at-2016-prsa-international-conference\/\">Continue reading <span class=\"screen-reader-text\">ExpertFile to Present Workshop at 2016 PRSA International Conference<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts\/732"}],"collection":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":2,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"predecessor-version":[{"id":735,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/posts\/732\/revisions\/735"}],"wp:attachment":[{"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertfile.com\/wordpressadmin\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}