Amber J. Lawson - . LA/ NY, CA, US

Amber J. Lawson

Founder/ CEO | Comedy Gives Back

Chief Content Officer, Brand Partnership, Cross Platform Monetization, Multiplatform Storytelling, COMEDY









Amber J. Lawson is the co-founder, CEO and executive producer of the 2014 IAWTV Award Winning Best Live Event @CES, Comedy Gives Back, leveraging comedy across multiple platforms in order to raise money for charities, a global digital telethon, in partnership with YouTube, SXSW, Yahoo!, Team Coco, IFC and Dailymotion. Lawson is a branded content development, programming and distribution executive, super connector and multiplatform storytelling strategist of platform appropriate high-quality long & short form entertainment with a hands-on knowledge of digital media content business including business planning, interactive and social network integration & activation and monetization across platforms. Scripted & Brand Development Rigler Creative, Founding partner of Storytech, served as Head of Video Programming & Originals at AOL and led the US acquisitions and development efforts for pioneering video platform overseeing their international comedy business. Lawson is a judge of the 2014 AdWeek Watch awards and recent host of the 2014 MIPTV digital fronts. Lawson has been a featured speaker at MIPTV, NAB, CES, LATV Fest, AlwaysOn, JFL Montreal Comedy Festival, Digital Hollywood, Comedy Content Summit, SXSW, Silicon Beach, NATPE, ITVfest & SMWLA.
Amber J's digital leadership and forward thinking resulted in her nomination for 2010 PGA Top 25 in Digital and being awarded the 2011 NATPE Luminary Award. She is the chairman of the Membership Working Group of Interactive Media Peer Group of The Academy of Television Arts & Sciences, an active member of the New Media Council at the Producers Guild of America. Lawson serves on the advisory board Open Slate, TIFF NOW, Fanatical, Pwrd By and is Co-President of LOCA.

Industry Expertise (3)

  • Entertainment
  • Internet
  • Media - Online

Areas of Expertise (5)

Entertainment New Media Alternative Distribution Strategic Sales New Content Strategies for Tech Co's

Accomplishments (1)

NATPE 2011 Digital Luminary (professional)

annual award bestowed in a ceremony at NATPE conference in the Fountainbleu ballroom in Miami Florida

Education (3)

University of Missouri-Columbia: BFA, Theatrical Performance 1994

1994 Greek Week Best Actress

Raytown South High School:

University Of Missouri - Columbia: BA Fine Arts

Affiliations (6)

  • Second City Chicago
  • Academy of Television Arts & Sciences
  • Producers Guild of America
  • Women of The Web
  • Ladies Of Comedy Association
  • International Academy of Web TV

Event Appearances (4)

Digital Hollywood

Content Summit - Comedy Day | Ritz Carlton - Marina Del Rey


MIPTV 2014 Digital Fronts

MIPTV | Cannes, France


Rise of the Chief Content Officer

MIPTV | Majestic Hotel Cannes, France


Brand it like Beckham

MIP Cube | Cannes, France


Sample Talks (1)

MIPTV 2014 Digital Front - Dailymotion (Cannes, France)



  • Keynote
  • Moderator
  • Panelist
  • Host/MC


1500 to 5000 *Will consider certain engagements for no fee

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