Christopher McKinney

Spotlight

Advertising has evolved. Let our expert explain the power of innovative marketing

2022-04-14

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Biography

McKinney is the associate vice president of Augusta University's Office of Innovation Commercialization and committed to marketing and commercializing exciting and promising new technologies.

Areas of Expertise (3)

Business Management

Innovation Commercialization

Entrepreneurship

Links (3)

• News and press release archive for Christopher McKinney
• Faculty Directory Profile
• Office of Innovation & Commercialization

Media Appearances (3)

Three Qs With Chris McKinney on the Innovation Summit

GReport / Jagwire  

2015-09-11

Registration is open for the Innovation Summit 2015, sponsored by the Office of Innovation Commercialization and the Hull College of Business at GRU and the Savannah River National Laboratory...

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Last Call to Register for Innovation Summit 2015

GReport / Jagwire  

2015-09-24

“We encourage anybody who wants to become a successful innovator to come to the Innovation Summit,” said Chris McKinney, associate vice president of Innovation Commercialization at GRU. “This is a great chance for you to learn from successful people who have already walked that path. It’s a path that you can walk, too.” There’s no cost to attend the summit, as the event is fully sponsored by the Office of Innovation Commercialization, the Georgia Regents Research Institute and the Hull College of Business at Georgia Regents University and the Savannah River National Laboratory. “We wanted to give back to the community not only by helping people become innovators but by also doing so for free,” McKinney said...

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Registration for Innovation Summit 2015 Begins

GReport / Jagwire  

2015-08-24

“We’re very excited to host this third annual event which celebrates innovation, highlights how that innovation moves into the marketplace, and inspires us all to take those next steps and dare to make a difference,” said Chris McKinney, associate vice president of Innovation Commercialization at GRU...

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Answers (3)

The advent of CG in general is always changing. What's next in that realm?

View Answer >

With the growth of virtual reality and augmented reality, we’ll see increasing applications in the home and workplace that take advantage of the VR/AR technologies. This will be especially important in areas such as education, accommodation of disabilities and entertainment.

The new Nike 3D billboard seems to be a game changer when it comes to advertising. Do you see this gaining traction as a trend that will continue?

View Answer >

I do see this as a trend that will continue and even accelerate. Nike has thrown down the gauntlet; others will be trying to “one-up” Nike. Beyond the graphic elements, we’ll see ever more clever uses of 3D sound in some marketing applications. In more traditional billboard settings, the brightness, clarity and realism will improve to the point where it will be increasingly difficult to differentiate animation from what looks like a real-life image

The advertising landscape is changing quickly, are you surprised how fast with emerging media? 

View Answer >

Not at all. The increases both in computing power and graphics processing unit power are transforming what we can do. Now that the door of opportunity is more widely open, we’re seeing great new ways to use that power in marketing.