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Aston University’s Professor Ian Maidment receives prestigious National Institute for Health and Care Research award

Professor Ian Maidment has received a National Institute for Health and Care Research (NIHR) Senior Investigator Award The award recognises his outstanding leadership contributions to the work of the NIHR and his excellent track record of securing NIHR funding Professor Maidment is the first academic at Aston University to receive the honour. Professor Ian Maidment at Aston Pharmacy School has received a prestigious Senior Investigator Award from the National Institute for Health and Care Research (NIHR). The NIHR gives the award to researchers in recognition of outstanding leadership contributions to the work of the NIHR and an excellent track record of securing NIHR funding. As a senior investigator, Professor Maidment will act as an ambassador for NIHR, and help to guide strategy and tackle challenges in the health and social care landscape. He will join the NIHR College of around 200 senior investigators. Professor Maidment is the first academic at Aston University to receive the award and one of few pharmacists in the UK to receive such an award. Professor Maidment joined Aston University in 2012 as a senior lecturer, which marked his first step into academia after more than 20 years working in the NHS, both as a pharmacist and leading R&D. During his time in the NHS, he published 40 papers in peer-reviewed journals. These formed the basis of a PhD by previous publication, and Professor Maidment was the first person to obtain a PhD at Aston University by this route. He was promoted to reader in 2018 and a full chair in 2022. Professor Maidment specialises in the health care of older people and those with mental health conditions, and the use of medication to treat them. This includes projects investigating the long-standing and international healthcare priority of managing anti-psychotic weight gain. From this research project, guidance will be developed both for patients and practitioners. His research with older people has identified the need to focus on reducing medication burden and investigating the link between some medications and dementia. He also studies how to best use the expertise of community pharmacy to improve outcomes, for example in COVID vaccination and more recently how to make independent prescribing by community pharmacy work better; the importance of this issue was identified by UK Prime Minister Keir Starmer. The award also recognises Professor Maidment’s strong links with the NIHR and critically his continued role in supporting its work. This includes mentoring other researchers, leadership and contributing to the development of the NIHR. Professor Maidment said: “Optimising medication in the real world is a key research priority; about half of all people struggle with adherence to medication. Much of my research has been focused on bringing the patient voice to key research questions. If we can fully understand the patient and family carer view, then we can start to get the medication right.” Professor Anthony Hilton, Aston University pro-vice-chancellor and executive dean of the College of Health and Life Sciences, said: “Professor Ian Maidment’s NIHR Senior Investigator Award is a well-deserved recognition of his exceptional research in medication safety and the care of older adults and people with severe mental illness, such as schizophrenia. His work has not only advanced academic understanding but has also shaped real-world healthcare practices, improving outcomes for patients. “This achievement reflects his dedication, expertise and commitment to impactful research and his outstanding leadership contributions to the work of the NIHR. At Aston University, we are delighted to celebrate Ian’s success and the significant contribution he continues to make to the field.”

March Madness: Experts comment on picking underdogs, prop bets and economic benefits

Why do people pick underdogs when filling out their brackets for the NCAA men's and women's basketball tournaments? How do people consume March Madness? How does the tournament benefit host cities and teams economically? University of Delaware experts have the answers. The following UD faculty members can provide their expertise for journalists working on stories about the tournament, which begin this week. • Jackie Silverman, assistant professor of marketing: Why people can't resist choosing underdogs when filling out their brackets. • John Allgood, instructor of sport management: How people consume March Madness (streaming vs. cable TV) and how major collegiate sports events can help brand individual schools. Contact UD media relations to reach him. • Tim DeSchriver, associate professor of sport management: Sports gambling (including prop bets) and advertising targets. • Matthew Robinson, professor of sport management: Economic benefits of the host city. • Matt McGranaghan, assistant professor of marketing: Consumer attention span during commercial breaks. To reach these experts directly and set up interviews, visit the expert profiles below and click on the contact button.

MEDIA RELEASE: Nominate now: the annual CAA Worst Roads campaign kicks off

The 14th annual CAA Worst Roads Campaign is live and CAA Manitoba wants citizens to voice their concerns and nominate the roads they want to see fixed. “Our research shows that 96 per cent of Manitobans are concerned about the state of our roads,” says Ewald Friesen, manager government relations at CAA Manitoba, “the CAA Worst Roads campaign gives Manitobans a voice in highlighting the roads they believe are in need of repair which provides a valuable snapshot to decision-makers.” A recent survey conducted by CAA Manitoba found that more than half of respondents have experienced vehicle damage because of poor roads. Eighty per cent paying out of pocket to repair them – up ten per cent from last year, only five per cent filing a claim with MPI - down 11 per cent from 2024. Eight per cent of Manitobans forwent repairs altogether.  According to the survey, poor road conditions, especially potholes and sunken sewer grates, are causing significant vehicle damage and increasing out-of-pocket repair costs for drivers. “Many Manitobans are experiencing the effects of the rise in the cost of living, including having to delay vehicle repairs. This makes investing in our roads and infrastructure more crucial than ever,” says Friesen. “We understand that consumers are being cautious with their spending, and many choose to keep their cars longer instead of purchasing new ones and stretching an already strained family budget." The damage caused to a vehicle by hitting a pothole can cost anywhere from $300 to $6,000, depending on the make and model of the car. The survey found that almost half of respondents paid between $500 to $1,999 to repair their vehicle, with an average cost of $882. “CAA Worst Roads campaign is a platform that gives Manitobans an opportunity to speak up and helps the different levels of government understand what roads are pain points for their constituents,” says Friesen. “We know the campaign works because we see governments prioritize budgets and move up road repairs every year after appearing on the CAA Worst Roads list,” adds Friesen. “This includes last year’s winner, 18th Street in Brandon, where we saw a swift, coordinated response between the municipality and the province.” Manitobans can nominate any road for issues ranging from congestion, potholes, poor road signs and the timing of traffic lights to pedestrian and cycling safety.  “Nearly 60 per cent of those who have ever participated in the campaign believe that nominating a road could result in the repair of it,” shares Friesen, “CAA Manitoba is calling on all road users to nominate the roads they believe need attention to help make our roads safer and show decision-makers what roadway improvements are important to Manitobans.” Nominations for the Worst Roads campaign can be submitted online at www.caaworstroads.com starting March 18 until April 11. Once the nominations are collected, CAA Manitoba will compile a list of the top 10 worst roads in the province, which will be announced to the public. CAA conducted an online survey with 1,014 CAA Manitoba Members between January 6 to 14, 2025. Based on the sample size and the confidence level (95 per cent), the margin of error for this study was +/-3 per cent.

Nurse Scientist Susan Smith Birkhoff Makes Two Research ‘Firsts’ in Delaware

Susan Smith Birkhoff, Ph.D., RN, is making nursing history in the First State through the Delaware IDeA Network of Biomedical Research Excellence (INBRE). She is the first nurse scientist to be named an INBRE site principal investigator and she is the first nurse to receive the Seema S. Sonnad Mentor of the Year Award from INBRE’s Junior Investigator Network. INBRE is a collaborative network of Delaware academic, health care and research institutions, composed of ChristianaCare, Delaware State University, Delaware Technical Community College Nemours Children’s Health and University of Delaware. First nurse scientist to lead INBRE site As the INBRE site principal investigator at ChristianaCare, Smith Birkhoff will expand on the research network’s success at a large academic health center. In collaboration with the INBRE partners and the program manager, Kellie Patterson, BSN, RN, CCRP, she will leverage centers of excellence across ChristianaCare to host an exceptional student program, increase the health system's contributions to the pilot program pool and grow the visibility of INBRE across the enterprise. “Susan brings a terrific combination of skills to this role,” said Omar Khan, M.D., MHS, FAAFP, chief scientific officer for ChristianaCare and institutional representative on the INBRE steering committee. “She is a mentor, scientist and teacher, and her experience with INBRE and the state’s other premier research programs will ensure that we deliver the highest value for the Delaware community.” Smith Birkhoff leads and supports interprofessional research education, systemwide technology evaluation, and grantsmanship. She spearheads a diverse research program, encompassing areas such as robotics in health care, virtual reality in medicine and burnout in the nursing workforce. As program director of Technology Research & Education at ChristianaCare, she collaborates across the health system’s academic research enterprise to achieve both clinician- and patient-oriented research outcomes. “Susan is a wonderful colleague and she is a true researcher-educator,” said Neil Jasani, M.D., MBA, FACEP, chief academic officer for ChristianaCare. “She is a great fit for the work of Delaware INBRE as we advance ChristianaCare’s contribution to this essential research network.” She co-leads an innovative program to study the one of the first deployments of increasingly autonomous robots in a U.S. health care setting and directs the first Nursing Research Fellowship in Robotics and Innovation, housed at ChristianaCare. First nurse named Mentor of the Year Smith Birkhoff received the 2025 Seema S. Sonnad Mentor of the Year Award from INBRE’s Junior Investigator Network, nominated for her exceptional mentorship by ChristianaCare colleagues whom she mentored. Her nominators were: Kaci Rainey, MSN, RN, CEN, TCRN, an evidence-based practice specialist at ChristianaCare, and Briana Abernathy, BSN, RN, CEN, a nurse in utilization management at ChristianaCare and an inaugral nurse fellow in the Nursing Research Fellowship in Robotics and Innovation. “They say that if you are not at the table, you are on the menu. We are profoundly grateful that Dr. Smith Birkhoff selflessly provided us with a seat at the table and an overflowing feast of knowledge,” said Abernathy in presenting the award. “This knowledge has quenched our thirst for change and fueled our hunger for research and innovation, setting the stage for the rest of our careers.”

Aston University study reveals the illusion of ‘dazzle’ paint on World War I battleships

The Zealandia in wartime dazzle paint. Image: Australian National Maritime Museum on The Commons Geometric ‘dazzle’ camouflage was used on ships in WWI to confuse enemy onlookers as to the direction and speed of the ship Timothy Meese and Samantha Strong reanalysed historic data from 1919 and found that the ‘horizon effect’ is more effective for confusion When viewing a ship at distance, it often appears to be travelling along the horizon, regardless of its actual direction of travel – this is the ‘horizon effect’. A new analysis of 105-year-old data on the effectiveness of ‘dazzle’ camouflage on battleships in World War I by Aston University researchers Professor Tim Meese and Dr Samantha Strong has found that while dazzle had some effect, the ‘horizon effect’ had far more influence when it came to confusing the enemy. During World War I, navies experimented with painting ships with ‘dazzle’ camouflage – geometric shapes and stripes – in an attempt to confuse U-boat captains as to the speed and direction of travel of the ships and make them harder to attack. The separate ‘horizon effect’ is when a person looks at a ship in the distance, and it appears to be travelling along the horizon, regardless of its actual direction of travel. Ships travelling at an angle of up to 25° relative to the horizon appear to be travelling directly along it. Even with those at a greater angle to the horizon, onlookers significantly underestimate the angle. Despite widespread use of dazzle camouflage, it was not until 1919 that a proper, quantitative study was carried out, by MIT naval architecture and marine engineering student Leo Blodgett for his degree thesis. He painted model ships in dazzle patterns and placed them in a mechanical test theatre with a periscope, like those used by U-boat captains, to measure how much onlookers’ estimations of the ships’ direction of travel deviated from their actual direction of travel. Professor Meese and Dr Strong realised that while the data collected by Blodgett was useful, his methods of experimental design fell short of modern standards. He’d found that dazzle camouflage worked, but the Aston University team suspected that dazzle alone was not responsible for the results seen, cleaned the data and designed new analysis to better understand what it really shows. Dr Strong, a senior lecturer at Aston University’s School of Optometry, said: “It's necessary to have a control condition to draw firm conclusions, and Blodgett's report of his own control was too vague to be useful. We ran our own version of the experiment using photographs from his thesis and compared the results across the original dazzle camouflage versions and versions with the camouflage edited out. Our experiment worked well. Both types of ships produced the horizon effect, but the dazzle imposed an additional twist.” If the errors made by the onlookers in the perceived direction of travel of the ship were entirely due to the ‘twist’ on perspective caused by dazzle paintwork, the bow, or front, of the ship, would always be seen to twist away from its true direction. However, Professor Meese and Dr Strong instead showed that when the true direction was pointing away from the observer, the bow was often perceived to twist towards the observer instead. Their detailed analysis showed a small effect of twist from the dazzle camouflage but a much larger one from the horizon effect. Sometimes these effects were in competition, sometimes in harmony. Professor Meese, a professor of vision science at the School of Optometry, said: “We knew already about the twist and horizon effects from contemporary computer-based work with colleagues at Abertay University. The remarkable finding here is that these same two effects, in similar proportions, are clearly evident in participants familiar with the art of camouflage deception, including a lieutenant in a European navy. This adds considerable credibility to our earlier conclusions by showing that the horizon effect – which has nothing to do with dazzle – was not overcome by those best placed to know better. “This is a clear case where visual perception is more powerful than knowledge. In fact, back in the dazzle days, the horizon effect was not identified at all, and Blodgett's measurements of perceptual bias were attributed entirely to the camouflage, deceiving the deceivers.” Professor Meese and Dr Strong say that more work is required to fully understand how dazzle might have increased perceptual uncertainty of direction and speed but also the geometry behind torpedo-aiming tactics that might have supported some countermeasures. Visit https://doi.org/10.1177/20416695241312316 to read the full paper in i-Perception.

With aviation in the news, Florida Tech's Shem Malmquist offers insight and clarity

Recent news on the safety of airlines in America has detailed tragic fatalities, airplanes flipping over and some crashing into prominent city streets, which has shone a less than flattering light on what is supposed to be a safe industry. Given recent events, Florida Tech College of Aeronautics visiting assistant professor Shem Malmquist has appeared in high-profile interviews on both current and historic aviation incidents. Recently, he spoke with the Boston Globe, Rolling Stone and the news platform FedScoop to lend his insight and expertise as a pilot. Officials have repeatedly warned about a shortage of air traffic controllers. Pilots have made up for that gap by accepting visual approaches and separation from other airplanes to relieve some of the workloads off controllers, said Shem Malmquist, a pilot and visiting instructor at the Florida Institute of Technology, who teaches courses on aviation safety. He noted that was “part of the problem” with the D.C. collision. Still, flying remains safe because “pilots are overcoming the challenges in the system to prevent accidents,” Malmquist said. “Random distribution can create clusters like this. ... That doesn’t mean there’s more risk.”  February 21 - Boston Globe One former pilot told FedScoop that the system can be overpopulated with notices, only some of which might be important for a pilot to understand before taking off. Still, there’s generally no automated way of sorting through these notices, which means they can be incredibly long and difficult to completely process before flights. The notices themselves are densely written and use terminology that is often not immediately discernible. An example provided by the FAA shows the notices’ unique format. Textual data can also limit the ability to modernize the NOTAM system, an FAA statement of objectives from 2023 noted. Shem Malmquist, a working pilot who also teaches at Florida Tech’s College of Aeronautics, said the entire NOTAM system “migrated from color pipe machines,” which locked in “certain abbreviations and codes” beyond their point of usefulness. “It’s really great for computers, which is kind of funny because it was created before computers,” Malmquist added. “But it’s … not really very user friendly for the way humans think.” February 21 -FedScoop Recently, Malmquist was featured on National Geographic's TV series, "Air Crash Investigation." There, he spoke about the China Eastern Airlines Flight 583 crash investigation from 1993. Looking to connect with Shem Malmquist regarding the airline industry? He's available. Click on his icon to arrange an interview today.

#ExpertSpotlight: Erin go bragh!

St. Patrick’s Day, celebrated annually on March 17, has evolved from a solemn religious observance to a worldwide cultural phenomenon. Rooted in the legacy of St. Patrick, the patron saint of Ireland, this holiday is now synonymous with parades, green attire, and festive gatherings. While often viewed as a day of Irish pride and heritage, its historical significance and evolving traditions reveal deeper cultural and social themes. As millions prepare to celebrate, this topic provides an opportunity to explore the rich history, religious roots, and modern interpretations of St. Patrick’s Day. Key story angles include: The Life and Legacy of St. Patrick: Exploring the history of St. Patrick, his role in spreading Christianity in Ireland, and how myths like driving out the snakes became associated with him. The Evolution of St. Patrick’s Day Celebrations: Tracing the transition from a religious feast day to a global celebration of Irish heritage. How Different Countries Celebrate: Highlighting the unique ways St. Patrick’s Day is observed worldwide, from Ireland’s official events to large-scale parades in the U.S., Canada, and Australia. The Economic and Tourism Impact: Analyzing how St. Patrick’s Day boosts tourism, pub sales, and the hospitality industry. The Role of Irish Diaspora Communities: Examining how Irish immigrants and their descendants helped popularize St. Patrick’s Day in countries like the United States. Cultural Appropriation vs. Authentic Celebration: Discussing debates over commercialization, stereotypes, and efforts to preserve the cultural integrity of the holiday. As St. Patrick’s Day continues to be a widely recognized celebration, its history and traditions offer a compelling look at cultural identity, globalization, and the intersection of faith and festivity. Connect with an expert about St. Patrick's Day: To search our full list of experts visit www.expertfile.com

The Road to Treating Substance Use Disorder Starts in the Primary Care Office

For a groundbreaking offering in the treatment of substance use disorders, ChristianaCare’s Family Medicine residency program team received a Wellness Hero Award in the 2024 Delaware Lt. Governor’s Wellness Leadership Challenge. ChristianaCare was recognized for creating “a comprehensive program designed to address the pressing need for behavioral health services in Delaware.” ChristianaCare’s Family Medicine residency established a substance use disorder treatment program in 2020 to identify and provide targeted substance abuse treatment to patients in need and, importantly, to train future providers in the specific and unique issues that patients with addiction often face in primary care settings. “The purpose,” said James LaRosa, M.D., associate residency program director, “is to create an eager and competent workforce of providers ready to help this population.” LaRosa, an alumnus of ChristianaCare’s Family Medicine residency, is also lead for the Family Medicine substance use disorder treatment program. “James was intentionally recruited to our program to carry the torch for this important work,” said Erin Kavanaugh, M.D., FAAFP, chair of Family and Community Medicine. “He has taken the program and department to new heights, particularly in terms of grant-funded work and educational opportunities, all anchored in dedication to comprehensive patient care and improved outcomes.” “Family medicine practitioners take a holistic approach so patients receive personalized and consistent care for better health and well-being for them and their communities,” said Anna Filip, M.D., FAAFP, director of the residency program. “With opportunities like the substance use disorder treatment program, we are preparing the next generation of doctors to treat the whole person.” At the 2024 presentation, then-Lt. Gov. Bethany Hall-Long praised the program for “its impact on closing the gaps in treatment capacity for those with substance use disorders” and “taking measurable steps to expand access to care in our community.” The primary goal of the program is to support patients through withdrawal, LaRosa said. Patients identified for the program via ChristianaCare’s hospitals and emergency departments are connected with the Family Medicine Department to open the door to primary care. The program also provides vital social supports for these patients through the robust ChristianaCare network. “We utilize the services of our in-house social work, behavioral health and case management teams to help provide wraparound services to a population where those things are as crucial as the medical care,” LaRosa said. Third-year resident Deanna Gorgei, D.O., said she chose ChristianaCare’s Family Medicine residency for its “forward-thinking and innovative leadership” who support residents in exploring their interests in the field. One of her interests in addiction medicine. “Not only are residents like me getting this experience in how to treat different substance use disorders, but we’ve also gained exposure on how to set up a program like this,” she said. “It’s been a huge part of my training and has shaped my interest going forward.” Family medicine provides an especially effective setting to treat substance use disorders, in part because its providers are qualified to identify and treat comorbid conditions like hepatitis as well as a host of other illnesses and injuries. “Since starting the program,” said LaRosa, “we have stabilized multiple patients’ chronic medical conditions, identified and treated a patient with bladder cancer, and cured 26 cases of hepatitis C.” Combining care for substance use disorder with primary care, said Gorgei, is appealing for residents and fosters better patient experience and outcomes. “I like being able to have both opportunities,” she said. “It’s so beneficial to have addiction medicine rotate with routine primary care, because it is primary care.”