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Helpful Resources for Expertise Marketing from ExpertFile

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Latest Resources

Check out some of our latest resources, from guides, to online calculators and helpful tip sheets to help you along the way.

Guide

The Complete Guide to Expertise Marketing

Discover the strategies and tactics to to launch your own successful Expertise Marketing program and better connect with your audiences that matter.

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Top 3 Challenges of a DIY Approach to Expert Marketing

Better understand the true costs and limitations of a build it yourself approach to leveraging your expert content.

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Tools

Revenue Opportunity Calculator

By answering just a few simple questions you can better understand the revenue potential of generating 'Expert Qualified Leads' to help your salesteam.

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Guides

Expertise Marketing Guides

Mobilize the hidden people, knowledge and content you already have at your fingertips. Choose from one of our comprehensive industry focussed guides to building your own successful Expertise Marketing program.

Corporate & Professional Services

Uncover new opportunities for your business for improved reputation and increased revenue.

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Healthcare Institutions

Showcase your talented doctors, researchers, and leadership and drive your institution's reputation.

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Universities & Colleges

Leverage your expansive roster of talent and reinforce your position as a leading institution.

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Associations & Not-for-Profits

Harness the wealth of expertise within your association to drive action and advance your cause.

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Listen

Webinars

Access timely, insightful discussions with industry leaders covering a broad range of marketing, digital and sales strategies and tactics to grow you business.

ONDEMAND

Stop Overthinking Content: Show Your Expertise Using the Power of Q&A

Your audience has questions. Your experts have the answers. Studies show that structured Question and Answer type content can grow traffic to your website by as much as 10x…

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ONDEMAND

Employee Advocacy: How to turn your staff into brand ambassadors

Organizations have the capability to transform their marketing programs by tapping into their most important asset - their internal talent. Research shows that content shared…

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ONDEMAND

How to Launch Your Own Trusted Advisor Program

Learn the revenue potential of launching your own Trusted Advisor Program and start generating Expert Qualified Leads for your organization. experts are of top importance by potential buyers…

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Case Studies

Success Spotlights

Learn from leading organizations on the benefits and multiple applications for expertise marketing.

Augusta University

Turning Visibility into Value. Learn how Augusta University’s focus on faculty experts resulted in more engagement – both internally and externally.

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Southern Utah University

Growing their digital presence, celebrating their staff, recruiting students and increasing media inquiries. Learn how Southern Utah University leveraged its faculty experts to raise the bar.

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Articles

Insightful articles on the power of expert content and showcasing your expertise.

A Beginner’s Guide to Expertise Marketing

Properly executed, expertise marketing is about harnessing your in-house expertise and making it more visible. Learn the key steps to getting started.

Why Experts Should Drive Your Content Marketing Strategy

People today expect a more authentic, reliable and practical experience when getting to know your organization.

How to Identify Expertise: Who qualifies as an Expert?

Better understand how to assess expertise and the different roles experts can play in your expertise marketing program.

SEO: Why Expertise Ranks Higher

When the internet took off in the mid-90s, finding content wasn’t for the faint of heart. There were no directories or search engines and if you didn’t know where you wanted to go, you weren’t going very far.