Scott Monty - . Dearborn, MI, US

Scott Monty Scott Monty

Global Digital & Multimedia Communications Manager | Ford Motor Company

Dearborn, MI, US
Communications executive adept at providing strategic counsel and connecting people to address a full range of business issues

Media

Publications:

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Audio:

Social

Biography

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog, a literary undertaking. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

Industry Expertise (10)

Advertising/Marketing Social Media Media Production Public Relations and Communications Professional Training and Coaching Writing and Editing Media - Online Automotive Corporate Leadership Internet

Areas of Expertise (8)

Social Media Marketing Integrated Marketing & Communications Strategies Digital Marketing Strategy Mobile Marketing Branding and Reputation Management Customer Relationship Management Content Strategy Social Media Roi Analysis

Accomplishments (2)

Best Social Media Leadership (professional)

2011-10-07

PCG Digital Marketing has announced that Scott Monty, head of Social Media at Ford Motor Company, is a 2011 Automotive Social Media Award (ASMA) winner. One of only four companies to receive an ASMA, Scott Monty took home the award for Best Social Media Leadership during the Automotive Website Awards ceremony on October 7th at Caesars Palace in Las Vegas.

Trailblazer Award (professional)

2011-10-25

Scott Monty, manager of global and multimedia communications for Ford Motor Company, will be the first recipient of the Marketing & Sales Executives of Detroit’s (MSED) new Trailblazer award at the organization’s annual Black-Tie Gala to be held at The Townsend Hotel in Birmingham, Mich. on October 25.

Education (3)

Boston University: BA, Classical Civilization 1992

Boston University School of Medicine: MS, Medical Science 1996

Thesis: Clinical and Managerial Implications of Developing Ultrasound Technology

Activities and Societies: Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee

Boston University Graduate School of Management: MBA, Health Care Management 1996

Dual degree with Master's in Medical Sciences.

Activities and Societies: Senior Resident Assistant, Football Halftime Announcer, Scarlet Key Selection Committee

Event Appearances (17)

Can Social Media Improve How Healthcare is Managed?

Blogworld & New Media Expo 2011  Los Angeles, California

2011-12-05

KEYNOTE SPEECH

DrivingSales Executive Summit  Las Vegas, Nevada

2010-10-18

Ford’s Approach to Social Media

Google Think Gearshift Conference  London, England

2011-03-24

KEYNOTE SPEECH: How Ford Motor uses social media to manage its reputation and save millions of marketing dollars

TWTRCON  San Francisco, California

2011-11-17

KEYNOTE SPEECH – Ford & Social Media: Opening the Highways to All Manking

Social Media Breakfast Madison  Madison, Wisconsin

2012-01-18

KEYNOTE SPEECH

DMA09 Annual Conference & Exhibition  San Diego, California

2009-10-18

KEYNOTE SPEECH: The Global Language of a Social Media Strategy

Social Media World Forum  London, England

2012-03-28

KEYNOTE SPEECH – Opening the Highways to All Mankind: How Ford Uses Social Media to Manage its Reputation

Marketing 2.0 Conference  Hamburg, Germany

2012-03-26

KEYNOTE SPEECH

Mesh Conference  Toronto, Ontario

KEYNOTE SPEECH

iStrategy London Digital Marketing Conference  London, England

2012-05-23

This Week in Digital Podcast

SXSW Interactive 2012  Austin, Texas

2012-03-13

KEYNOTE SPEECH: What does Google+ really mean for marketers?

Social Fresh East  Tampa, Florida

2012-02-06

KEYNOTE SPEECH

Lansing Economic Club Speaker Series  Michigan State University

2010-01-26

KEYNOTE SPEECH: Brand Management and Social Media

Social Media Club Kansas City – Breakfast with Scott Monty  Kansas City, Missouri

2011-09-02

Digital Natives: Engaging GenY on their Turf

MARKETING WORLD 2012: A Frost & Sullivan Executive MindXchange  Boston, Massachusetts

2012-07-18

Brands On Platforms: Engagement, Redux

Business Insider's Social Media ROI 2012  New York City

2012-09-27

How Big Brands Are Using Social Media

Social Media Success Summit 2012  Webinar

2012-05-15

Sample Talks (2)

Ford's Social Media Success Story

Social media is a global phenomenon and companies small and large are finding that they're being thrust into it, whether they want to or not. For companies that have a global presence, it can be difficult to gain trust, attention and remain consistent across borders. Ford Motor Company has been recognized as a leader with its social media efforts, but how has the automotive giant made it possible to keep a comprehensive strategy across the six continents on which it does business?

What does Google+ really mean for marketers?

What does Google+ really mean for marketers? A perspective from the first brand there on what it means for individuals, your brand and the web. Ford was the first brand on Google+ in July 2011 and remained whitelisted even after Google banned other brands. Learn why Ford was there so early. Learn what’s different about Google+ for a brand that makes it so special. Learn the implications that go beyond the confines of the platform itself.

Style

Availability

  • Keynote
  • Moderator
  • Host/MC
  • Author Appearance

Fees

5000 to 20000 *Will consider certain engagements for no fee
Contact Scott Monty