Jonathon Colman - . Menlo Park, CA, US

Jonathon Colman Jonathon Colman

UX Content Strategy | Facebook

Menlo Park, CA, US
UX Content Strategy and Keynote Speaker at Facebook

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Biography

Webby Award-winning UX content strategist and keynote speaker at Facebook. Learn more at http://www.jonathoncolman.org/about/

Industry Expertise (8)

  • Media - Online
  • Internet
  • Social Media
  • Advertising/Marketing
  • Non-Profit/Charitable
  • Writing and Editing
  • Design
  • Training and Development

Areas of Expertise (10)

Content Strategy Writing Product Design User Experience Information Architecture Inbound Marketing Content Management Social Media Internet Marketing Web Design

Accomplishments (4)

Webby Award Winner (professional)

2009-05-05

My leadership, strategy, and teamwork contributed to winning The Nature Conservancy two Webby Awards.

ASIS&T New Leaders Award (professional)

2012-10-30

The ASIS&T New Leaders Award is given annually to new ASIS&T members who are identified as having the potential for new leadership in the Society

University of Washington Benjamin F. Page Fellowship Award (personal)

2012-05-21

The University of Washington Benjamin F. Page Fellowship Award is given to an outstanding and high-achieving UW Information School graduate student in their second year.

REI Anderson Award (professional)

2010-12-07

The Anderson Award is a peer-nominated award given to only the top-achieving REI employees each year.

Education (3)

University of Washington: M.S., Information Management 2013

2012 University of Washington Benjamin F. Page Fellowship Award winner. 2012 ASIS&T New Leaders Award winner. Frequent guest-lecturer on SEO, Internet Marketing, Online Content Strategy, and Web Analytics.

Rensselaer Polytechnic Institute: Certificate, Human-Computer Interaction 1998

Concentration in Human-Computer Interaction (HCI) with focus on graphical user interfaces. Emphasis on user interface design, web development, usability and software wizards.

Michigan Technological University: B.S., Scientific and Technical Communication 1997

Concentration in graphic design and information design. 6-month internship with IBM; focus on information development, technical writing. Dual minor in American literature and biology.

Affiliations (8)

  • Information Architecture Institute
  • ASIS&T
  • SEOmoz
  • SEMpdx
  • The Nature Conservancy
  • REI
  • Society for Technical Communication
  • Facebook

Media Appearances (5)

STC Summit ’14: An Interview with Keynote Speaker Jonathon Colman

Society for Technical Communication (STC) online

2014-03-26

Last month STC introduced Jonathon Colman (@jcolman) of Facebook as the keynote speaker for the 2014 STC Summit. His talk at the Summit is titled “Information Entropy: The Next 10,000 Years of Content Strategy” and promises to be a great kick-off for the conference. Your Friendly Neighborhood Blogger reached out to Jonathon to get to know a little more about him. See below for the brief interview.

Jonathon Colman Media Appearance

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Content Strategy Interview with Jonathon Colman of Facebook

Top Rank Online Marketing online

2014-02-05

The subject of today’s post is Jonathon Colman, a Content Strategist at Facebook. Jonathon and I first met when I was programming a Search Marketing track for ad:tech. I had known of him through his participation in the search marketing industry and really appreciated his results focused approach to optimizing online marketing performance.

As a SEO at REI, Jonathon could not only show much revenue per keyword the company was making but also how much revenue was being lost because of slow loading web pages. I noticed he was also very attune to customer experience and content – something many SEOs are just catching on to now.

An insatiable learner (Masters in Information Science), wicked smart, focused on results, kind and thoughtful, Jonathan is definitely someone you can learn a lot from. In this interview he shares his journey from REI SEO to Content Strategist at Facebook, offering really useful tips, tools and resources along the way.

Jonathon Colman Media Appearance

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eTail Gets to Know…Jonathon Colman, Former Principal Experience Architect, REI

eTail online

2013-10-02

Lori Hawthorne, the Events Director of eTail, interviewed Jonathon Colman, former Principal Experience Architect at REI, who recently transitioned to the Content Strategy team at Facebook. In the last six months alone, he completed his Master’s Degree, spoke at a number of industry events, kept a content strategy blog, and still worked full-time at REI. Talk about a busy year! Read the interview below to hear about his career and a few fun facts.

Jonathon Colman Media Appearance

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Content Strategy at Facebook: An Interview with Jonathon Colman

Content Strategy Forum - Helsinki online

2013-09-02

Jonathon Colman is a content strategist at Facebook. At CS Forum Helsinki he will talk about how to align core values with content strategy. We had a chat about what content strategy is like at Facebook – and also about Tolkien, the Finnish language and content strategy in general.

Jonathon Colman Media Appearance

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SEMpdx SearchFest 2013 Mini-Interview: Jonathon Colman

SEMpdx SearchFest online

2013-01-25

Jonathon Colman will be speaking at the “UX and Audience” session at SearchFest 2013 which will be taking place on February 22, 2013 at the Governor Hotel in Portland, Oregon.

Jonathon Colman Media Appearance

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Event Appearances (30)

KEYNOTE: Wicked Ambiguity and User Experience

Confab Central 2015 | Minneapolis, Minnesota

2015-05-21

KEYNOTE: Wicked Ambiguity and User Experience

SearchFest 2015 | Portland, Oregon

2015-02-27

KEYNOTE: Wicked Ambiguity: Solving the Hardest Communication Problems

Society for Technical Communication - 2014 annual summit | Phoenix, Arizona

2014-05-18

Sine Qua Non: Core Values and Content Strategy

Content Strategy Forum 2013 | Helsinki, Finland

2013-09-11

Content Strategy for Marketers

SMX Advanced 2013 | Seattle, Washington

2013-06-12

Data Sets You Free: Analytics for Content Strategy

Confab 2013 | Minneapolis, Minnesota

2013-06-04

Enterprise SEO & Content Strategy: STOP THE PAIN!

Intelligent Content Conference 2013 | San Francisco, CA

2013-02-07

How to Build SEO into Content Strategy

Content Strategy Forum | Cape Town, South Africa

2012-10-25

Agile Marketing: 4 Principles and 13 Hacks

MozCon | Seattle, Washington

2012-07-25

SEO From a Content Strategy Perspective

Seattle Content Strategy Meetup | Seattle, Washington

2012-06-14

Web Performance Optimization: The Silver Bullet of SEO

SMX Advanced | Seattle, Washington

2012-06-05

Agile Marketing: From an Army of 1 to True Organic Agility

ad:Tech | San Francisco, California

2012-04-04

Building Enterprise eCommerce SEO Traffic and Sales

eTail | Palm Springs, California

2012-02-27

SEO, Site Speed, and Battlestar Galactica

SearchFest | Portland, Oregon

2012-02-24

Making The Case For Local Search Optimization

SMX Advanced: Local University | Seattle, Washington

2012-06-07

Site Speed: The Ultimate UX Feature for SEO

ad:Tech | New York City, NY

2011-11-10

SEO and User Experience: A Vision of Collaboration

Seattle Interactive Conference | Seattle, Washington

2011-11-03

Agile SEO: Infrastructure Innovation by Iteration

SMX Advanced | Seattle, Washington

2011-06-08

SEO and UX: Like Chocolate and Peanut Butter

Information Architecture Summit | Denver, Colorado

2011-04-02

Total Search Marketing Optimization: Testing Paid vs. Organic Search

SMX Advanced | Seattle, Washington

2010-06-10

Agile Marketing: Adapting and optimizing in today's break-neck brand world

Social Media Club | Seattle, Washington

2012-05-29

The 4 Principles of Agile Marketing

SEOmoz Whiteboard Friday | SEOmoz Headquarters, Seattle, Washington

2012-08-10

The Four Pillars of Search Engine Optimization (SEO)

Online Marketing Summit | Seattle, Washington

2010-06-14

Building Buzz Without a Budget

eMetrics Marketing Optimization Summit | Washington, DC

2008-10-03

Fundraising on Facebook: A Case-Study on Cause-Related Marketing

Bridge to Integrated Marketing & Fundraising Conference | Washington, DC

2008-07-09

Social News for Social Good: Building Buzz and Breaking Records with Digg

Forum One Communications Seminar | Washington, DC

2008-02-25

Cultivating Your Constituents Online

American Marketing Association Nonprofit Marketing Conference | Washington, DC

2007-08-01

Using Online Social Networks to Build Buzz, Community & Support for Your Cause

NTEN National Technology Conference | Washington, DC

2007-07-20

Cultivating Your Constituents Online

American Marketing Association Nonprofit Marketing Conference | Washington, DC

2007-07-11

Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

United Jewish Communities Continuing Education Program | Philadelphia, Pennsylvania

2006-07-26

Sample Talks (1)

Wicked Ambiguity and User Experience

How do you solve the world’s hardest problems? And how would you respond if they’re unsolvable? As user experience professionals, we’re focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and focus on people’s intent when as we create.

But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.

Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.

Style

Availability

  • Keynote
  • Moderator
  • Host/MC
  • Corporate Training

Fees

*Will consider certain engagements for no fee

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