Jonathon Colman - . Menlo Park, CA, US

Jonathon Colman

Content Strategist | Facebook

Menlo Park, CA, US
Keynote Speaker, Content Strategist at Facebook







For nearly 20 years, I’ve helped people and organizations build, find, and use the best stuff on the Web.

As a member of the Content Strategy team at Facebook, I work with product designers, UX researchers, engineers, and product managers to make Facebook better, easier to use, and more delightful for over 1 billion people around the world… including people just like you.

I’ve spoken at international conferences on content strategy, user experience, SEO, web analytics, and Internet marketing. I’ve had the honor of presenting at venues such as Confab, the IA Summit, ad:Tech, eTail, MozCon, SMX, the Content Strategy Forum, the National Press Club, and many more.

Over the course of my career, I’ve:

- Led a team to win two Webby Awards for The Nature Conservancy

- Pioneered nonprofit social media marketing, raising over $500,000 online

- Pioneered and popularized the discipline of agile marketing while at REI

- Educated over 250,000 people about content strategy via my public speaking

Industry Expertise (8)

  • Media - Online
  • Internet
  • Social Media
  • Advertising/Marketing
  • Non-Profit/Charitable
  • Writing and Editing
  • Design
  • Training and Development

Topics (10)

Content strategy Internet marketing Social Media Content management Inbound Marketing Information architecture User experience product design Writing Web design

Accomplishments (4)

Webby Award Winner (professional)


My leadership, strategy, and teamwork contributed to winning The Nature Conservancy two Webby Awards.

ASIS&T New Leaders Award (professional)


The ASIS&T New Leaders Award is given annually to new ASIS&T members who are identified as having the potential for new leadership in the Society

University of Washington Benjamin F. Page Fellowship Award (personal)


The University of Washington Benjamin F. Page Fellowship Award is given to an outstanding and high-achieving UW Information School graduate student in their second year.

REI Anderson Award (professional)


The Anderson Award is a peer-nominated award given to only the top-achieving REI employees each year.

Education (3)

University of Washington: M.S., Information Management 2013

2012 University of Washington Benjamin F. Page Fellowship Award winner. 2012 ASIS&T New Leaders Award winner. Frequent guest-lecturer on SEO, Internet Marketing, Online Content Strategy, and Web Analytics.

Rensselaer Polytechnic Institute: Certificate, Human-Computer Interaction 1998

Concentration in Human-Computer Interaction (HCI) with focus on graphical user interfaces. Emphasis on user interface design, web development, usability and software wizards.

Michigan Technological University: B.S., Scientific and Technical Communication 1997

Concentration in graphic design and information design. 6-month internship with IBM; focus on information development, technical writing. Dual minor in American literature and biology.

Affiliations (8)

  • Information Architecture Institute
  • ASIS&T
  • SEOmoz
  • SEMpdx
  • The Nature Conservancy
  • REI
  • Facebook
  • Society for Technical Communication

Media Appearances (5)

STC Summit ’14: An Interview with Keynote Speaker Jonathon Colman

Society for Technical Communication (STC) online


Last month STC introduced Jonathon Colman (@jcolman) of Facebook as the keynote speaker for the 2014 STC Summit. His talk at the Summit is titled “Information Entropy: The Next 10,000 Years of Content Strategy” and promises to be a great kick-off for the conference. Your Friendly Neighborhood Blogger reached out to Jonathon to get to know a little more about him. See below for the brief interview.

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Content Strategy Interview with Jonathon Colman of Facebook

Top Rank Online Marketing online


The subject of today’s post is Jonathon Colman, a Content Strategist at Facebook. Jonathon and I first met when I was programming a Search Marketing track for ad:tech. I had known of him through his participation in the search marketing industry and really appreciated his results focused approach to optimizing online marketing performance. As a SEO at REI, Jonathon could not only show much revenue per keyword the company was making but also how much revenue was being lost because of slow loading web pages. I noticed he was also very attune to customer experience and content – something many SEOs are just catching on to now. An insatiable learner (Masters in Information Science), wicked smart, focused on results, kind and thoughtful, Jonathan is definitely someone you can learn a lot from. In this interview he shares his journey from REI SEO to Content Strategist at Facebook, offering really useful tips, tools and resources along the way.

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eTail Gets to Know…Jonathon Colman, Former Principal Experience Architect, REI

eTail online


Lori Hawthorne, the Events Director of eTail, interviewed Jonathon Colman, former Principal Experience Architect at REI, who recently transitioned to the Content Strategy team at Facebook. In the last six months alone, he completed his Master’s Degree, spoke at a number of industry events, kept a content strategy blog, and still worked full-time at REI. Talk about a busy year! Read the interview below to hear about his career and a few fun facts.

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Content Strategy at Facebook: An Interview with Jonathon Colman

Content Strategy Forum - Helsinki online


Jonathon Colman is a content strategist at Facebook. At CS Forum Helsinki he will talk about how to align core values with content strategy. We had a chat about what content strategy is like at Facebook – and also about Tolkien, the Finnish language and content strategy in general.

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SEMpdx SearchFest 2013 Mini-Interview: Jonathon Colman

SEMpdx SearchFest online


Jonathon Colman will be speaking at the “UX and Audience” session at SearchFest 2013 which will be taking place on February 22, 2013 at the Governor Hotel in Portland, Oregon.

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Event Appearances (28)

KEYNOTE: Wicked Ambiguity: Solving the Hardest Communication Problems

Society for Technical Communication - 2014 annual summit | Phoenix, Arizona


Sine Qua Non: Core Values and Content Strategy

Content Strategy Forum 2013 | Helsinki, Finland


Content Strategy for Marketers

SMX Advanced 2013 | Seattle, Washington


Data Sets You Free: Analytics for Content Strategy

Confab 2013 | Minneapolis, Minnesota


Enterprise SEO & Content Strategy: STOP THE PAIN!

Intelligent Content Conference 2013 | San Francisco, CA


How to Build SEO into Content Strategy

Content Strategy Forum | Cape Town, South Africa


Agile Marketing: 4 Principles and 13 Hacks

MozCon | Seattle, Washington


SEO From a Content Strategy Perspective

Seattle Content Strategy Meetup | Seattle, Washington


Web Performance Optimization: The Silver Bullet of SEO

SMX Advanced | Seattle, Washington


Agile Marketing: From an Army of 1 to True Organic Agility

ad:Tech | San Francisco, California


Building Enterprise eCommerce SEO Traffic and Sales

eTail | Palm Springs, California


SEO, Site Speed, and Battlestar Galactica

SearchFest | Portland, Oregon


Making The Case For Local Search Optimization

SMX Advanced: Local University | Seattle, Washington


Site Speed: The Ultimate UX Feature for SEO

ad:Tech | New York City, NY


SEO and User Experience: A Vision of Collaboration

Seattle Interactive Conference | Seattle, Washington


Agile SEO: Infrastructure Innovation by Iteration

SMX Advanced | Seattle, Washington


SEO and UX: Like Chocolate and Peanut Butter

Information Architecture Summit | Denver, Colorado


Total Search Marketing Optimization: Testing Paid vs. Organic Search

SMX Advanced | Seattle, Washington


Agile Marketing: Adapting and optimizing in today's break-neck brand world

Social Media Club | Seattle, Washington


The 4 Principles of Agile Marketing

SEOmoz Whiteboard Friday | SEOmoz Headquarters, Seattle, Washington


The Four Pillars of Search Engine Optimization (SEO)

Online Marketing Summit | Seattle, Washington


Building Buzz Without a Budget

eMetrics Marketing Optimization Summit | Washington, DC


Fundraising on Facebook: A Case-Study on Cause-Related Marketing

Bridge to Integrated Marketing & Fundraising Conference | Washington, DC


Social News for Social Good: Building Buzz and Breaking Records with Digg

Forum One Communications Seminar | Washington, DC


Cultivating Your Constituents Online

American Marketing Association Nonprofit Marketing Conference | Washington, DC


Using Online Social Networks to Build Buzz, Community & Support for Your Cause

NTEN National Technology Conference | Washington, DC


Cultivating Your Constituents Online

American Marketing Association Nonprofit Marketing Conference | Washington, DC


Web Marketing for Fundraisers: Get Found, Get Traffic, Get Ahead

United Jewish Communities Continuing Education Program | Philadelphia, Pennsylvania


Sample Talks (4)

Building The Content-Driven Organization

Most eCommerce retailers understand that great content is an important part of building great experiences that drive customer conversion and loyalty. But few of them realize that inspiring content requires greater planning, management, and governance than just including a block of "Lorem ipsum..." in a page design. In this talk, you'll learn how to build content into your organization from the ground-up so that it succeeds in meeting your user's goals while growing your brand. Content first!

Building the Inbound Marketing Organization

You're stuck at a cross-roads. You have organic search marketing, social media, a blog, some videos, and PR outreach. All of them take a lot of time and resources, but none of them are working particularly well. You're missing your goals and feeling stuck. Enter inbound marketing: a set of strategies, processes, tactics, and metrics that are driven by the philosophy that you can drive attention, traffic, and conversions by using all of these channels. Together. Don't buy attention; earn it!

Performance Matters: 10 Ways to Speed Up Your Web Site

Sure, everyone hates slow web sites. But did you know that for every one second of load time, your conversion rate drops by 7%? Or that most customers expect your web site to load in two seconds or less and 40% of them will bounce if it takes longer than three seconds? Or that the average Fortune 500 company's web site takes seven seconds to load? Learn how to speed up your web site and keep your customers while driving additional traffic, conversions, satisfaction, and loyalty.

Agile Marketing: Four Ways to Rebuild Your Marketing Organization to Amaze Customers

You've reached the limits of what your marketing organization can create, produce, and promote. Metrics have plateaued, your teams are burnt out, and customer conversions are dropping. Enter Agile Marketing: four strategies to place the customer first in your campaigns, to create efficient cross-functional teams, to maintain a bias toward action that removes barriers to progress, and that continually measures your success and learns from your mistakes. Don't wait, go Agile now!

Speaking Style


  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


0 to 500 *Will consider certain engagements for no fee

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