Karen Rice
Director, Strategic Accounts
San Francisco, CA, UNITED STATES
Educational Marketing Expert
Media
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Biography
Karen Rice is a marketing and partner success executive who inspires SMBs, NPOs and entrepreneurs to maximize their online marketing and business efforts and helps them engage with their constituents more effectively.
Karen is a seasoned executive with expertise in marketing, PR, sales and education with a focus on partner and community relationship building. She honed these skills from working with nonprofit organizations, corporations and government agencies developing and implementing successful marketing, event management and public relations campaigns.
Previously, Karen served as Constant Contact’s Director of Business Development for the Franchise, Dealer, Distributor and Corporate Program, and also as Constant Contact’s Regional Development Director in Northern California. As Regional Development Director, Karen led a team of local educators that provide free, live seminars and workshops to small businesses and nonprofits looking to learn about best practices in online marketing.
She is a seasoned and engaging presenter, having educated more than 15,000 small businesses in her tenure as Regional Development Director, and frequently presents on topics related to online marketing, including market trends, and how to be an effective marketer. A former small business owner herself, Karen understands both how easy it is for marketing activities to fall to the bottom of a to-do list and how important it is to make time for the things that work. Her practical approach to teaching online marketing best practices is highly prescriptive and designed with the busy entrepreneur in mind.
Industry Expertise (9)
Advertising/Marketing
Media - Online
Public Relations and Communications
Hospitality
Business Services
Events Services
Social Media
Non-Profit/Charitable
Direct Marketing
Areas of Expertise (13)
Social Media Strategy
Email Marketing
Event Marketing
Event Management
Marketing Communications
Public Relations
Non-Profit Marketing Strategy
Field Management
Franchise Development
Franchise Marketing
Account Management
Marketing Strategy
Direct Marketing
Accomplishments (2)
Regional Development Director – Constant Contact (professional)
2011-05-02
Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 500,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.
Director, Strategic Accounts (professional)
2014-01-01
Karen Rice is the Director of Strategic Accounts at Constant Contact, where she works with partners like Microsoft, UPS, Liberty Tax, and Bloomnet to maximize their online marketing efforts and helps them engage with their constituents more effectively. She has more than 20 years of experience in marketing, PR, sales and education with a focus on partner and community relationship building. She honed these skills from working with nonprofit organizations, corporations and government agencies.
Education (1)
Washington State University: BA, Business Administration
Affiliations (3)
- SCORE
- ASBDC
- Chambers of Commerce
Links (5)
Testimonials (4)
Gina MacLellan, Associate Director, Washoe County Bar Association | Social Media + Email Marketing + Success; Reno & So. Lake Tahoe November 2012
Dear Karen, Thank you for such an informative seminar. I got many tips and appreciated the additional resources you mentioned throughout your presentation. You have a great speaking style and look forward to attending future seminars you present. Gina
Jim Kenney, Owner, Catalytic Pure Air | Social Media + Email Marketing = Success, Reno/So Lake Tahoe - November 2012
Dear Karen: Thanks for coming to Reno. Please come back every quarter. As a idle subscriber to Constant Contact, your seminar lit a fire. Keep the tips and success stories coming. All the best, Jim
Becky Rassmussen, Assistant Director | National Christmas Tree Association
Karen – I was getting ready to send you a thank-you note for your help with our recent Convention, but realized I didn’t have a mailing address on file for you. So I have attached it here – again, just want to reiterate how positive the feedback was for your presentations. Truly a highlight of the meeting, and we look forward to being able to provide further value to our members through Constant Contact’s special discount program. Thanks for all your help! Becky
Josh Brown, Project Specialist_Information Technology | Center for Economic Development_SBDC
"Karen Rice is an intelligent person, with a very positive attitude. I have had the opportunity to work with Karen as a sponsor, partner, and speaker for a number of business technology events throughout the North State such as Redding, Chico, Marysville, and Anderson to name a few. Karen is an inspiration because she has such passion each time she speaks on online marketing. She receives glowing reviews at each event, and just having her on the agenda of speakers’ increases our turnouts at these business technology events. Karen is very responsive, and has a genuine desire to assist others. I highly recommend working and connecting with Karen Rice to speak on online marketing."
Event Appearances (18)
Email Marketing: The Basics & Beyond
Growing Your Business: Technology Made Simple Workshop Anderson, California
2012-05-31
Email Marketing: The Basics & Beyond
Growing Your Business: Technology Made Simple Workshop Chico, California
2012-05-30
Supercharging Your Facebook Marketing
Contra Costa Association of Realtors Event Series Walnut Creek, California
2012-05-16
Social Media Marketing Made Simple
Hayward Chamber of Commerce Event Series Hayward, California
2012-04-25
SaveLocal & Social Media Marketing Too!
Constant Contact Speaker Series Emeryville, California
2012-04-25
Effective Social Media and Email Marketing
Stockton Chamber of Commerce Event Series Stockton, California
2012-04-24
Grow your Business through Social Media and Email Marketing
Constant Contact Speaker Series Madera, California
2012-04-18
Supercharging Your Facebook Marketing
Constant Contact Speaker Series Fresno, California
2012-04-17
Grow Your Business with Email Marketing
Constant Contact Speaker Series Fresno, California
2012-04-17
Social Media Marketing Made Simple
Northern California Small Business Development Center Event Series Sacramento, California
2012-04-10
Best Practices for Social Media and Email Marketing
TechPalooza 2012: Transforming Small Business through Technology Pittsburg, California
2012-04-05
Engagment Marketing
Small Business Week 2012 Oakland, California
2012-05-23
Email Marketing: Best Strategies for Delivering Offers and Branding
Apartment Internet Marketing Conference Phoenix, Arizona
2012-04-26
Social Media for Small Businesses
Oakland Digital's Third Annual Small Business Development Symposium Oakland, CA
2013-07-17
Get Down to Business: Finding Your Next Great Customer
Small Business Week 2013 Oakland, CA
2013-06-11
Get Down to Business: Finding Your Next Great Customer
Small Business Week 2013 San Ramon, CA
2013-06-12
Boost Your Business Summit: Online Marketing & Finance Programs to Help you GROW your Business
Small Business Week 2013 West Sacramento, CA
2013-06-05
Grow Your Business with Email and Social Media
Sacramento Business First Presented by the City of Sacramento Sacramento, CA
2013-06-14
Sample Talks (5)
Supercharging Your Facebook Marketing
Most businesses already see the value in connecting with their current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.
Social Media Marketing Made Simple
It’s time! It’s here! “Social Media Marketing” is the new buzz word and absolutely critical for your business to understand and master. In this interactive workshop, we will review the essential strategies a business needs to employ and the best practices an organization should understand in order to successfully incorporate social media marketing into your marketing mix.
Effective Social Media and Email Marketing
Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting—and keeping—high quality prospects, customers and members.
Email Marketing: Best Strategies for Delivering Offers and Branding
Forget blanket blasts: today’s successful email marketing campaigns focus on targeted customer verticals to maximize the connectivity that improves open and click-through rates, not to mention lead generation and prospect conversion. Rediscover your audience and quickly determine how to make sure your message is getting delivered to the right address.
The Power of Email Marketing
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for businesses & non-profits. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
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