Laurie Gelb

Principal | Profit by Change

Greater Seattle Area, WA, UNITED STATES

Act on evidence, profit by change

Biography

Always seeking to bridge the science/practice/commercial divide, Laurie earned her MPH while a hospital marketing consultant and publishes across clinical and business journals. An early e-health pundit, she applies three decades of experience spanning the M.D. Anderson Cancer Center to Sanofi-Aventis and WellPoint, to the conclusion that "patient satisfaction" and "disease management" are outmoded constructs in the value/outcomes-driven era. A content developer as well as researcher and strategist, Laurie has pioneered alternatives to forced choice models (e.g. conjoint) in decision support, while counseling the judicious use of social, mobile and peer channels to create win/wins across the organization.

Industry Expertise (3)

Pharmaceuticals

Non-Profit/Charitable

Health Care - Services

Areas of Expertise (3)

Market Research

Population Health

Behavioral Change

Accomplishments (1)

Bridge science/commerce gaps daily (professional)

2013-08-30

Leverage and integrate patient care operations, market research/stratification, competitive intelligence, longitudinal patient data, medical charts, qualitative methods, heuristic decision models, claims data, front line customer contact, field reports, HCP relationships, branding, content development, information architecture, entrepreneurship, new product commercialization.

Education (2)

University of Texas: MPH, Health Services 1990

University of Houston: BA, Philosophy/Business Administration 1981

Affiliations (4)

Profit by Change
Kick
Fledge
Puget Sound Research Forum

Links (4)

Event Appearances (13)

Customer Value: What to Measure and How to Measure It

IQPC Using the Balanced Scorecard in Healthcare Organizations Washington, DC

2000-03-15

How Physicians Use the Internet

ROI Health Day (Health Care Marketing & Communications Council) New York, NY

2001-03-20

Expectations in Consumer-Defined Health: Where Do the Drugs Fit In?

Consumer-Defined Health Conference & Expo Las Vegas, NV

2004-03-18

Using Consumer, Caregiver and Clinical Heuristics to Support Optimal Health Decisions

3rd Annual Disease Management Conference & Expo Boston, MA

2005-08-02

Who Moved My Evidence? Health Decision Support in the Internet Era

Defined Care Health Web Summit, Managed Care On Line Podcast & teleconference

2006-04-20

The Ultimate Hack: Disease Management Meets the Digital Lifestyle

FutureCare 2007, Managed Care On Line Podcast & oral presentation

2007-01-16

Biopharmaceutical Market Research in 2008: Spend Less, Learn More and Keep It Real

Center for Business Intelligence Webinar

2008-02-19

Leveraging the Internet, Mobile & Social Media

Delaware Governor’s Conference on Tourism Bridgeville, DE

2009-04-02

Corporate & Product Marketing & Branding

GoodCompany Ventures (lecture) Philadelphia, PA

2009-06-25

Be DelAWARE for Fun & Profit

Delaware Governor’s Conference on Entrepreneurial Business Wilmington, DE

2010-06-04

Peril & Promise in the Customer Contact Center

Consumerism Web Summit, Managed Care On Line Event DVD

2012-03-15

Asked & Answered: Actionable Questionnaire Design

Ignite Research! (Puget Sound Research Forum) Seattle, WA

2013-02-21

Brand Building & Marketing: Art, Science & Conversation

Fledge, a conscious company incubator (lecture) Seattle, WA

2013-03-08

Sample Talks (1)

Operations | Marketing | C-Suite

Will tailor presentation/working session to audience and objectives. Able to facilitate groups; forge consensus; integrate insights into evergreen deliverables.