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ExpertFile Member Update

We've got some exciting news to share.
Speakerfile is now ExpertFile.

While it might seem like a minor change, switching our brand to ExpertFile underscores how we are aligning with a larger shift in the market. In working with organizations such as Cleveland Clinic, ADP, Constant Contact, the Word of Mouth Marketing Association (WOMMA) and Lillibridge Healthcare, we've seen first-hand how content marketing and thought leadership has become a major priority.  While speaking at industry conferences is important to thought leadership programs, it is only one dimension of how organizations build visibility and authority. 

Driving online engagement with their
experts is proving to be essential to thought leadership.  But most marketing departments lack the tools to uni fy and publish a "yard sale" of expert content - assets that remain fra gmented across a variety of social and rich-media channels.

We're now addressing a major market gap for small organizations all the way to large Fortune 500 clients. ExpertFile as a new brand more powerfully communicates how our platform adds value in four key areas:
  1. Branded Expert & Corporate Profiles: Profiles can be built within minutes with our intuitive UI that features one-click integration with leading platforms such as YouTube, Vimeo, Amazon & SlideShare
  2. Website Integration: Expert profiles can be added to any website in minutes using our dynamic widget or REST API
  3. Lead Generation & Analytics: Allows marketing departments and PR agencies to efficiently respond to inquiries on behalf of busy executives and track ROI of expert content programs across the organization
  4. Marketplace: Experts and Event organizers can connect with each other directly through our ExpertFile marketplace and marketing departments can spend less time researching events.
I'm sure you're probably wondering how this change will impact you personally. The answer is simple.  We'll continue to build great software that helps experts showcase their content in the best possible way, whether they are individuals or large organizations. We also will continue to offer ExpertFile as a free online resource to thousands of event organizers, media and business prospects who use our service to find experts.  For us it's all about driving higher quality connections and conversations for our customers.
On Monday, we'll be formally announcing ExpertFile. And in the months ahead you will see a series of exciting new feature enhancements we will be adding to the platform both for individuals and enterprise customers.  We also will be launching some new programs for affiliates as well as PR agencies who wish to resell and manage our platform for their clients. 

In the meantime, please take the time to sign-in and update your profile to ensure you are optimized for search and engaging to potential prospects.  We also encourage you to invite your industry colleagues to check out the platform www.expertfile.com
On behalf of our entire team, thank you for your continued support.  We look forward to this next chapter. 
Peter Evans
CEO & Co-founder,
Our mailing address is:
5335 Wisconsin Avenue, N.W. Suite 440 Washington DC, 20015-2052, United States  

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