How can organizations meet consumers cybersecurity expectations?

How can organizations meet consumers cybersecurity expectations? How can organizations meet consumers cybersecurity expectations?

1 Expert Answer

Michael S. Rogers

Senior Advisor, Washington, D.C.,  Brunswick Group

There are three things companies can do to better meet consumer expectations:


Use a cross-functional team To create an integrated data narrative, you need to involve wide representation from across the company.


Keep security front and center Your safeguards are a critical part of your message. And remember: when you say “privacy,” consumers hear “security.”


Prepare When bad things happen in the cyber realm, companies have to assume they will be blamed. Prepare now, to reduce the potential reputational harm.

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