How can preparing for a cyber attack protect my company's reputation?

For the company’s top management it is important to understand the implications of digital risk and to develop appropriate organisational and communication precautions. Once a data leak has been detected, the extent, duration and depth of the attack are far from clear. This ongoing uncertainty poses a great challenge for communications. In addition, unexpected developments or even media enquiries are to be expected, which will require a rapid evaluation and an appropriate reaction. To be able to (re-)act accordingly, a lean, coordinated and flexible crisis team is necessary, which coordinates with the top management. A consistent silence from the company would however mean long term reputation damage and scare off customers and other relevant stakeholders.