How can preparing for a cyber attack protect my company's reputation?

How can preparing for a cyber attack protect my company's reputation? How can preparing for a cyber attack protect my company's reputation?

1 Expert Answer

Michael S. Rogers

Senior Advisor, Washington, D.C.,  Brunswick Group

For the company’s top management it is important to understand the implications of digital risk and to develop appropriate organisational and communication precautions. Once a data leak has been detected, the extent, duration and depth of the attack are far from clear. This ongoing uncertainty poses a great challenge for communications. In addition, unexpected developments or even media enquiries are to be expected, which will require a rapid evaluation and an appropriate reaction. To be able to (re-)act accordingly, a lean, coordinated and flexible crisis team is necessary, which coordinates with the top management. A consistent silence from the company would however mean long term reputation damage and scare off customers and other relevant stakeholders.

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