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Are you covering the Olympics and Fans?
The Olympics start this week and all eyes will be on Tokyo as the athletes prepare for competition. So far, more than a dozen athletes have tested positive for Covid-19, are in quarantine and have been removed from the games. Goizueta’s Mike Lewis, Professor of Marketing and Faculty Director, Emory Marketing Analytics Center, can discuss how this year’s Olympics will be different for fans, if Covid-19 will impact the support of a favorite athlete and the role politics will play in competition.
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Emory University, Goizueta Business School
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