Are you covering the Future of Streaming Services?
Netflix has announced it will add video games to its subscription service. After 15 months at home, many Americans have added a long list of streaming services to help entertain them, feed them or keep them fit. Now that movie theaters, restaurants, and gyms have reopened, how are subscription services reinventing themselves to keep their customers? Goizueta Assistant Professor of Marketing, Dan McCarthy studies subscription services and says this is just the first of many changes coming to keep streaming services relevant.