Are you covering the Olympics?

Are you covering the Olympics? Are you covering the Olympics?

1 Expert Answer

Douglas Bowman

Professor of Marketing,  Emory University, Goizueta Business School

This year’s Olympics are like no other. From the empty stadiums to the daily Covid testing, Goizueta’s Mike Lewis, Professor of Marketing and Faculty Director, Emory Marketing Analytics Center, can discuss how this year’s Olympics will impact fan support and endorsement deals for athletes. And when it comes to endorsements, what are brands doing this year to connect to the athletes? Goizueta’s Doug Bowman, McGreevy Term Chair and Professor of Marketing can discuss the risk of a brand partnering with one athlete in a time of positive Covid tests and mental health challenges.


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