Are you covering TikTok and small business?

It is no surprise that social media is impacting what we buy and where we eat. Last week, Alabama Rush TikTok shined the light on small boutiques throughout the south. Now pop-up restaurants are seeing an uptick in business thanks to Instagram and TikTok.

Goizueta adjunct professor Marina Cooley can detail how social channels, especially TikTok, can unlock growth for small businesses and be the key to success.