The World Series: Business Breakdown

The World Series: Business Breakdown The World Series: Business Breakdown

1 Expert Answer

Michael Lewis

Professor of Marketing; Faculty Director, Emory Marketing Analytics Center,  Emory University, Goizueta Business School

Ticket Sales 

Ticket prices are a lot higher than expected. Goizueta Business School’s Ramnath Chellappa can discuss what goes into setting prices and why the ticket prices are starting at a once in a lifetime rate.


Fans 

Goizueta Business Professor Mike Lewis studies fans and finds Braves fans and Astros fans are very different. How does a trip to the World Series change impact fandom and what do teams need to do to keep fans interested in the long term?


Economic Impact 

The World Series is a big win for Atlanta’s economy. Goizueta Business Professor Tom Smith can talk about what a big sporting event means for the city and in this case, Cobb county.


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