Who is looking for expertise?
People relate to the human side of an organization and visitors want to see the team behind the scenes. It’s an important consideration for a range of audiences – from prospective customers and partners to journalists looking to identify an expert source. It pays major dividends to position your organization’s expertise and highlight your team’s knowledge of the topics and news events that audiences are most interested in. The following chart shows the key audiences and how they value access to expertise from prospects to media and more.