Is there a science behind giving a gift?
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According to Philip Gable, professor of psychological and brain sciences at the University of Delaware, there are emotional and psychological rewards to giving a gift to someone. It extends beyond mere material exchange, says Gable, a professor of psychological and brain sciences at the University of Delaware. The happiness derived from giving takes various forms, from a personal investment of time to a budget-conscious monetary contribution. It transcends mere obligation.
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University of Delaware