Do you think today’s culture and social media contributes to the power that celebrities have politics-wise?

Do you think today’s culture and social media contributes to the power that celebrities have politics-wise?

1 Expert Answer

Mary-Kate Lizotte, PhD

Professor of Political Science,  Augusta University

News media coverage of celebrities is probably the biggest contributor to celebrity political influence with the profit-driven news media likely believing that the public is more likely to consume news if it includes celebrity coverage. Social media facilitates more people including those who are not highly engaged in politics to see political messages because others in their social media network post about politics.

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